Finance

Ocean claims young people tune in to digital Out of Home

New research by YouGov for UK-based Out of Home digital media owner Ocean Outdoor shows that 18-34 year olds trust content and ads on digital OOH screens more than other media channels. Younger consumers (18-24) say they are more likely ...

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M&C Saatchi wins breathing space with two City hires

M&C Saatchi has appointed two old City hands to its board as it tries to recover from the accounting problems that led to a two thirds fall in its share price last year, the resignation of co-founder Maurice Saatchi and ...

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Syzygy CEO Ita Murphy: how brain training helps win pitches

While predictions abound about what’s coming our way in 2020, one thing is for certain: another year of regular pitches and account reviews. Setting aside the business uncertainty caused by clients repitching, we all know that the pitch is the ...

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Talon appoints Imran Elahi as first head of digital

Independent Out of Home specialist Talon Outdoor has appointed Imran Elahi to the newly created role of head of digital. Elahi is charged with driving digital OOH innovation alongside Talon’s Strategy and Transformation teams. Elahi (left) has more than ten ...

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How to become UK Agency of the Year in 2020

Campaign has announced its list for UK agency of the year in 2019, to be announced in March. It’s AMV BBDO, adam&eveDDB (our choice back in December 2019), Lucky Generals, McCann, Mother, The&Partnership, Uncommon and VCCP. T&P was our runner-up ...

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Lucky Generals and MullenLowe compete for troubled Fever-Tree

Interesting, and reassuring in a way, that upscale drinks company Fever-Tree (best known for its posh tonic water) is turning to two creative agencies to try to get itself back on the growth road. Lucky Generals and MullenLowe are pitching ...

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