Finance

WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old metrics but whether or not brands are “inspiring.” According to ‘Inspiring Growth’ 725 of customers worldwide want brands to be ...

YouTube has revealed its most popular UK Christmas ads (so far) and top, ahead of the usual suspects, is this for Smyths Toys by McCann Manchester. McCann Manchester also issues the ever-popular Kevin the Carrot for Aldi (in third place ...

Dentsu International is the first of the big ad holding companies to announce company-wide post-pandemic job losses. The company, formerly Dentsu Aegis Network which operqtes outside Dentsu’s homeland Japan, will cull around 6000 jobs, 12.5% of the workforce. Dentsu says: ...

Publicis Groupe’s Zenith and Interpublic’s Magna media operations have been compiling their end of year assessments and forecasts for next year (suppose adland should be glad there is a next year.) Magna first: 1/ In 2020 media owners’ linear advertising ...

This is late MAA partner Paul Simons from two years ago, on the changes he saw coming in adland. And they have… If we could stand back from the world and look backwards and forwards we might get a clearer ...

I have to be real – it’s exhausting to see the amount of lip service in the ad industry about turning the leaf for better multi-cultural/ethnic activity. We see pledges and manifestos usually in the form of carefully calculated social ...

Nobody likes online paywalls very much but journalism isn’t free (to provide that is) and they are one way of supporting it. In the nearly ten years of More About Advertising we’ve been free throughout and intend to stay that ...

Tom Goddard is stepping down as chairman of Ocean Outdoor after a decade which has seen the niche digital Out of Home operator grow into a substantial European force with operations in the Netherlands, Nordics and key German cities on ...

Hoya Vision Care has appointed Amsterdam agency Nomads as its global agency following a pitch from agencies in London, Germany and Amsterdam. Hoya Vision Care markets eyeglasses in 52 countries with a network of 12,000 employees and 45 laboratories. Hoya/Nomads’ ...