Finance

Stephen Broderick of FirmDecisions: post-ISBA, mid-crisis we still need to address programmatic supply chain

With some fanfare and no-little delay, ISBA has published a new study into programmatic advertising. The report found that about half – at best – of leading brands’ programmatic spend actually reaches publishers. The rest is eroded along the supply ...

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Can London continue to dominate UK’s job sector growth?

London jobs continue to grow, but other UK cities are closing the gap on job growth in many industries. So, will London continue to dominate UK job sector growth? London has been leading the job growth race for years without ...

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Walgreen Boots Alliance reviews global business at WPP

Walgreens Boots Alliance is looking for a new global agency to “accelerate its digital transformation,” prompted in part by changes imposed on its retail and whoesale pharma business by the Covid-19 pandemic. It spends an estimated $280m a year. Which ...

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MediaCom’s Stephen Allan and the end of media agency era

An era is coming to a close in media agencies with another of the group of UK media traders who have dominated big media agency land stepping down, MediaCom head Stephen Allan. Allan is being replaced by another Brit and ...

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London agency Don’t Panic wins WaterAid

International charity WaterAid has appointed Don’t Panic to handle a three to five year campaign to help it bring clean water and associated hygiene to poor and marginalised communities. The agency is currently developing a Coronavirus response campaign showing how ...

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Wunderman Thompson wins Samsung Mobile social media

WPP’s Wunderman Thompson is reported to have won Samsung Mobile’s social media account, worth an estimated $10m. The business was formerly handled by PR agency Edelman. Wunderman Thompson has so far not commented, Edelman says it’s still working on other ...

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