Finance

WPP launches new-style agency Black Ops

WPP backing start-ups is a newish aspect of the Mark Read era and there’s another on the blocks: WPP Black Ops described as a “multi-disciplinary start-up dedicated to solving business problems.” Black Ops is launching with P&G brand SK-II’s Tokyo ...

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MSQ opens creative agency The Gate in San Francisco

MSQ Partners is launching The Gate, its creative agency, in San Francisco. This is The Gate’s fourth global office joining London, Edinburgh and New york. The Gate SFO will be run by chairman and CCO Beri Cheetham (above), previously CCO ...

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Publicis buys management consultancy Third Horizon

Publicis Groupe is continuing its deep dive into consultancy with the acquisition of Australian management consultancy Third Horizon which will become part of Publicis Sapient. Founded in 2004, Third Horizon works with clients including the New South Wales and Victoria ...

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Heineken’s new WYDND ad is a case of too much MCO

Everybody in adland and beyond needs a purpose these days and Heineken has adopted WYDND as its very own. Not the catchiest of titles, it means When You Drive Never Drink. To that end it’s signed up motor racing father ...

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Mindshare US rolls out private marketplace to help excluded LGBTQ media

Mindshare and vodka brand Skyy are combining to launch an LGBTQ private marketplace to ride to the rescue of LGBTQ media brands excluded from media dollars through keyword exclusion lists. So-called brand safety technology has hit some publishers hard. Skyy ...

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Jim Hawker of Threepipe: how to win on Amazon in 2020

It seems odd to draw attention to the fact that for a long time now, Amazon has been overlooked in favour of the likes of Facebook and Google as a key media investment channel. However, that is changing fast as ...

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US spooks target Brighton ad agency Designate

Running an ad agency can be a pretty precarious business – and now you might have to contend with the US Department of Homeland Security. Brighton creative agency Designate found its website snaffled by the aforementioned spooks a week ago, ...

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