WPP CEO Mark Read (and, no doubt, his dealmaking COO Andrew Scott) haven’t broken up for the Christmas holidays yet, they’ve just sold the key talent and technology platforms used on the business to Walmart-owned Sam’s Club. Last month it ...
Read More »ByteDance (TikTok) is building a new social media empire – how is the the Chinese advertising landscape changing?
By Jimmy Robinson After overtaking Baidu’s ad revenue recently, ByteDance has seen astonishing and rapid growth, with some reports stating ad revenue across all platforms owned by ByteDance in Q1 and Q2 2019 has reached 50 billion RMB (approximately 7 ...
Read More »You & Mr Jones limbers up for battle against Sorrell’s S4C with new $250m war chest
There’s an interesting battle developing between David Jones’ You & Mr Jones and Sir Martin Sorrell’s S4Capital, both offering new-style solutions to the world’s big marketers. You & Mr Jones, which calls itself the world’s first BrandTech group (it’s even ...
Read More »Saatchi isn’t working: Maurice quits the M&C board along with all three non-executive directors
The troubles at Golden Square have moved into a new phase as Maurice Saatchi, 73, steps down from the board of M&C Saatchi along with the agency group’s three non-executive directors. M&C Saatchi is insisting that it will continue to ...
Read More »Accenture Interactive tipped to bid for M&C Saatchi
The M&C Saatchi share price is up this morning, raising the troubled agency’s market valuation to £90m from the £70m it fell to last week after M&C revealed a whopper £11.6m provision for accounting errors. This, the boys in dark ...
Read More »Cogent wins integrated Bacofoil account
Bacofoil has appointed Cogent as its integrated creative agency without a pitch. Bacofoil’s products range from non-stick aluminium foil and non-stick baking paper to Zipper storage bags. Bacofoil says its ambition is to “own the kitchen drawer.” Bacofoil UK and ...
Read More »Long-serving Kantar boss Eric Salama steps down following WPP sale to Bain
Eric Salama, long-time CEO of WPP’s Kantar research operation which is now 60 per cent owned by Bain Capital, is stepping down after 17 years. The sale to Bain completed last week. WPP keeps the balance. Salama (below) is staying ...
Read More »AB InBev readies “punishing” global media review
Brewing giant AB InBev is reported to be reviewing its $4.8bn global media account, just two years after it chose Dentsu’s Vizeum in the US and an assortment of other holding company agencies around the world. To make life even ...
Read More »Completion of Kantar sale marks a good(ish) year for WPP
WPP ends 2019 in rather better shape than it started the year, with the completion of its sale of 60 per cent of research operation Kantar to Bain Capital for about £2.4bn. £1.4bn of this is being retained to reduce ...
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