Finance

ByteDance (TikTok) is building a new social media empire – how is the the Chinese advertising landscape changing?

By Jimmy Robinson After overtaking Baidu’s ad revenue recently, ByteDance has seen astonishing and rapid growth, with some reports stating ad revenue across all platforms owned by ByteDance in Q1 and Q2 2019 has reached 50 billion RMB (approximately 7 ...

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You & Mr Jones limbers up for battle against Sorrell’s S4C with new $250m war chest

There’s an interesting battle developing between David Jones’ You & Mr Jones and Sir Martin Sorrell’s S4Capital, both offering new-style solutions to the world’s big marketers. You & Mr Jones, which calls itself the world’s first BrandTech group (it’s even ...

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Accenture Interactive tipped to bid for M&C Saatchi

The M&C Saatchi share price is up this morning, raising the troubled agency’s market valuation to £90m from the £70m it fell to last week after M&C revealed a whopper £11.6m provision for accounting errors. This, the boys in dark ...

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Cogent wins integrated Bacofoil account

Bacofoil has appointed Cogent as its integrated creative agency without a pitch. Bacofoil’s products range from non-stick aluminium foil and non-stick baking paper to Zipper storage bags. Bacofoil says its ambition is to “own the kitchen drawer.” Bacofoil UK and ...

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Completion of Kantar sale marks a good(ish) year for WPP

WPP ends 2019 in rather better shape than it started the year, with the completion of its sale of 60 per cent of research operation Kantar to Bain Capital for about £2.4bn. £1.4bn of this is being retained to reduce ...

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