Havas, now owned by Vivendi, has reported Q4 2020 and full year figures, coming in towards the bottom of the ad holding companies with full year net revenues down 9.2% at $2.46 billion, compared to pre-pandemic 2019. Full year organic ...
Read More »WPP appoints new global production supremo Dave Rolfe
WPP has lured Dave Rolfe (below) from Facebook to be its new global head of production. He will take the same role at WPP’s specialist production agency Hogarth. The appointment follows that of Rob Reilly from McCann Worldgroup as global ...
Read More »Pret A Manger searches for global creative agency partner
Here’s an interesting challenge for a creative agency as we tiptoe out of lockdown: Pret A Manger is looking for such an agency to “support its ongoing transformation programme.” Pret, which operates from mainly city centre sites catering to office ...
Read More »More strife for MDC but CEO Penn paints a rosier picture
As usual with MDC Partners there’s red ink all over the numbers as it lost $237 million in Q4 2020, $243m for the full year. The owner of Anomaly, CPB, 72andSunny et al blamed this chiefly on an impairment charge. ...
Read More »Cadbury Creme Egg and Elvis launch Golden Goo-Beer-Lee Creme Stout – as you do
You never know what’s going to bounce into the inbox but never expected Cadbury Creme Egg spin-off Golden Goo-Beer-Lee Creme Stout. Has someone been raiding the illegal substances cabinet? But no, it’s a wheeze from Cadbury and London agency Elvis ...
Read More »WPP adds to ecommerce offer with retail specialist NN4M
WPP CEO Mark Read promised a while back that the ad giant was back on the M&A trail and he’s been as good as his word, today snapping up Edinburgh-based mobile technology provider NN4M. This follows the much bigger acquisition ...
Read More »Laurence Green: time to write a new creative roadmap?
This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s massive NHS campaign. One of global adland’s most distinguished planners, he began his career at Lowe Howard-Spink, was a co-founder ...
Read More »Droga5 makes personalisation case for Facebook in the Zuckerberg/Cook privacy stand-off
Apple seems to have Facebook well and truly on the run with its planned change to iPhones inviting users to opt in to share their personal information. Such information, of course, is the foundation of Facebook’s ad business – that ...
Read More »Publicis launches Open Apprenticeship to attract less well off industry talent
Publicis Groupe is launching a new UK scheme to attract ethnic minority and low income talent into what it admits is a pretty middle class industry. The Open Apprenticeship will be an interactive platform offering an entry point for people ...
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