Finance

TV still most effective ad medium says Adzooma

Digital marketing platform Adzooma has been asking 2000 adults in the UK what media most influence their buying decisions and – surprise, surprise – TV is tops. 56 per cent are more likely to buy something as a result of ...

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Bullish Daily Mail picks St Luke’s for £5m ad account

Recent events have been manna from heaven for the Daily Mail (aside from the evaporation of ad revenue): a vigorous response to the Covid crisis which gave birth to its Mail Force PPE charity, Harry and Meghan (she’s suing the ...

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Creative mavens combine to raise funds for Canada ADCC

There are still some creative mavens around in adland (maybe a few less by the end of the crisis – holding companies are getting rid of pricey people) and some teamed up to assist the Advertising and Design Club of ...

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Introducing The Media and Marketing podcast on MAA – Black Lives Matter

In the first Media and Marketing podcast on MAA journalist John Reynolds discusses Black Lives Matter and its impact on advertising with Rania Robinson, CEO, Quiet Storm; Mihir Haria-Shah, head of broadcast Total Media and Christopher Kenna, founder, Brand Advance. ...

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