Finance

Sainsbury’s goes greener with ‘Helping Everyone Eat Better’

Sainsbury’s is pensioning off (or ‘retiring’ as we say these days) ‘Live Well for Less’ and replacing it with ‘Helping Everyone Eat Better,’ part of a package aimed at boosting its green credentials. It’s amazing how climate change and all ...

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Kaizen wins Adidas digital task in Europe

Adidas has appointed London-based marketing agency Kaizen to handle digital PR, influencer marketing and SEO across Europe. The account will be managed by Kaizen’s team of in-house specialists tasked with creating unique content for both digital PR and SEO. Kaizen ...

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South African agency Clockwork launches in UK

Ex-Engine CMO Richard Dutton (below) and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of the South African agency outside its homeland. Clockwork was founded in 2010. UK clients already include Reckitt Benckiser ...

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Pandemic job cuts another sign of reduced role for agencies

Campaign has been doing some digging into the small print of Interpublic’s and Omnicom’s annual reports for 2020, to discover that the two ad holding companies have cut 10,000 roles over last year’s course of the pandemic. The cost of ...

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Reed Smith LLP’s Nick Breen: why the influencer buck doesn’t stop at #ad

Social media influencers have repeatedly been in the spotlight over the past few years for their brand associations and paid-for posts. Influencer marketing has become big business and, with the pandemic making it more difficult for brands to engage in ...

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Apple redefines the future of health – with its watch

It’s fair to say that the world was somewhat underwhelmed when the Apple Watch first appeared in 2015 but you underestimate the Cupertino giant at your peril and now there are 100 million or so users. And, as with everything ...

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MullenLowe steers big new IPG purpose campaign for Knorr

Knorr is the latest brand to get the Unilever “purpose” treatment, with a new campaign from an Interpublic “open architecture” team (which seems to mean a bit from everybody), aiming to get food “that’s good for everybody onto seven billion ...

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Omnicom brings up the rear (so far) among ad holding companies in grim 2020

Covid-19 hammered Omnicom harder than its rivals Interpublic and Publicis Groupe (WPP is still to report) with full year and Q4 organic growth down 11.1% and 9.6% respectively. Full year net income (profit) fell $393.7 million to $945.4 million compared ...

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Talon Outdoor’s Josko Grljevic: five adtech-led elements transforming Out of Home in 2021

If nothing else, 2020 was a masterclass in showcasing the need for adaptability and rapid innovation. Agility, technology and data have become essential guiding lights for navigating constantly shifting landscapes, for status quo is now synonymous with change. What is ...

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