Finance

Omnicom folds Proximity into Rapp Worldwide

Omnicom boss John Wren has responded vigorously to the Covid-19 crisis, with anticipated measures sich as layoffs, furloughs and salary cuts. Including some high profile (and presumably expensive) people at its agencies which include BBDO and DDB. Now it’s merging ...

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Genero provides new snapshot of ad production in the crisis

Most of us are probably fed up already with WFH commercials via Zoom but some “proper” ads are still being made although the extent varies around the world. Professional creative network Genero has been canvassing hundreds of its members in ...

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BBH takes a hit in US as owner Publicis retrenches

Publicis Groupe-owned BBH has instituted a round of lay-offs, with a 20 per cent cull of its New York and LA offices. No word from HQ about London yet but it’s hardly likely to escape. London-based group CEO Neil Munn ...

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ISBA report points to programmatic’s missing billions

Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes. According to a new study by PwC commissioned by UK advertiser body ISBA, about half – at best – of so-called ...

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Has tech entrepreneur Vin Murria rescued M&C Saatchi?

If ever a company needed a white knight it’s M&C Saatchi and the troubled UK-quoted agency may have found one in Vinodka (Vin) Murria, the tech entrepreneur. Murria (below) and family interests have paid around £6m for 13.25% of the ...

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WPP wins Unilever’s China media business from PHD

China is going back to work, 90% of it anyway, and Unilever has been quick out of the blocks, awarding its estimated $500m mainland media account to WPP and its media holding company GroupM. The incumbent was Omnicom’s PHD. Recently ...

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