Finance

Omnicom boss John Wren has responded vigorously to the Covid-19 crisis, with anticipated measures sich as layoffs, furloughs and salary cuts. Including some high profile (and presumably expensive) people at its agencies which include BBDO and DDB. Now it’s merging ...

Most of us are probably fed up already with WFH commercials via Zoom but some “proper” ads are still being made although the extent varies around the world. Professional creative network Genero has been canvassing hundreds of its members in ...

The pandemic has delivered human, social, and economic costs across the world which will affect us for years to come. According to YouGov, UK consumer confidence has sunk to its lowest level since 2012 and 86 per cent of people ...

Publicis Groupe-owned BBH has instituted a round of lay-offs, with a 20 per cent cull of its New York and LA offices. No word from HQ about London yet but it’s hardly likely to escape. London-based group CEO Neil Munn ...

Even Sir Martin Sorrell’s S4Capital isn’t immune to the depredations of Covid-19: reporting like-for-like revenues and gross profit in March this year up 6% compared to 33% in January and 21% in March. So even go-go S4 is slowing down ...

Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes. According to a new study by PwC commissioned by UK advertiser body ISBA, about half – at best – of so-called ...

If ever a company needed a white knight it’s M&C Saatchi and the troubled UK-quoted agency may have found one in Vinodka (Vin) Murria, the tech entrepreneur. Murria (below) and family interests have paid around £6m for 13.25% of the ...

China is going back to work, 90% of it anyway, and Unilever has been quick out of the blocks, awarding its estimated $500m mainland media account to WPP and its media holding company GroupM. The incumbent was Omnicom’s PHD. Recently ...

A study in early 2019 found that 77% of brands sold across Europe could disappear tomorrow and people would not care. It’s a pretty brutal reminder that much of the work of the industry in recent years, has failed to ...