It seems odd to draw attention to the fact that for a long time now, Amazon has been overlooked in favour of the likes of Facebook and Google as a key media investment channel. However, that is changing fast as ...
Read More »US spooks target Brighton ad agency Designate
Running an ad agency can be a pretty precarious business – and now you might have to contend with the US Department of Homeland Security. Brighton creative agency Designate found its website snaffled by the aforementioned spooks a week ago, ...
Read More »Prince Harry enters the “ethical” travel trade with Travalyst
We all wondered what Harry and Meghan, about to be freed from royal duties would do next, and now we know some of it – Prince Harry (he’s still a prince and the Duke of Sussex as far as we ...
Read More »Vice agency Virtue scoops Ikea in six key Euro markets
Creative agency Virtue is the shining light in the Vice media empire and it’s just been given perhaps the ultimate seal of approval – the appointment by Ikea, consistently one of the world’s best advertisers, to handle its business in ...
Read More »Talon Outdoor: how digital is boosting UK Out of Home spend
By Luke Willbourn Trade body Outsmart recently announced the final figures for 2019, showing annual OOH revenue in the UK, was up 7.6 per cent from 2018 at £1.3 billion. The last quarter of 2019 was also the most successful, ...
Read More »WPP’s fragmented Australian empire remains a problem for ultimate boss Mark Read
Running a still-rambling organisation like WPP must be rather like herding cats – and there’s a large and recalcitrant moggy in Australia called WPP AUNZ. This is the result of a merger between home-grown STW and WPP in 2016, creating ...
Read More »Gatorade’s GOAT Camp banks on star appeal
Pepsi’s Gatorade has joined the flood of brands pouring money into the already bulging pockets of sports stars, this time it’s lined up Leo Messi, Serena Williams, Michael Jordan and Usain Bolt as founder members of its GOAT Camp. All ...
Read More »Whoops – Yorkshire Tea becomes Tory Tea
All publicity is good publicity? Not in the social media age it isn’t. Boris Johnson’s new chancellor Rishi Sunak, an unfeasibly rich Yorkshire dweller (he married into the Infosys family and is a former hedge fund partner) probably thought he’d ...
Read More »Tamara Ingram quits WPP’s Wunderman Thompson
Tamara Ingram (below) is stepping down as global chair of Wunderman Thompson, after a long career including CEO roles at Saatchi & Saatchi and Grey before she took over at JWT following the Gustavo Martinez affair and prior to JWT’s ...
Read More »