Finance

Can Dentsu’s iProspect rewrite media agency rulebook?

Dentsu International merged Vizeum into digital media agency iProspect last year and now it’s produced what (it hopes is) a spanking new identity, describing itself as a “game changing digital-first end to end media agency.” Which, obviously, is just what ...

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Out of Home industry heavy hitters form global advisory company OOH Capital

A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation. Headed by former Ocean Outdoor chairman Tom Goddard (above), the ...

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Talon’s Georgie Rumble: last bite of the cookie will encourage innovation in finding target audiences

January 2021 marked a year since Google announced that, due to privacy concerns, they would be blocking the use of Third-Party Cookies (3PC) on their search engine Chrome. Since this announcement, it was motioned that all search browsers would block ...

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George Parker: Judy… Judy… Judy…

Judy Wald died in New York on February 12th. She was 96. O.K. I know that many of you will be thinking, “Who the hell is Judy Wald?” However, if, like me, you are extremely long in the tooth and ...

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