Finance

Easterbrook imbroglio will blight McDonald’s marketing

Here’s a poser for Burger King. When you’ve spent the past few years aiming potshots at your bigger rival, how do you respond when it hands you all the ammunition you’ve ever dreamed of on a plate? The current imbroglio ...

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Talon redefines OOH programmatic with Atlas intelligent digital planning and buying platform

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to ...

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Newly-ennobled Lebedev wields axe at Evening Standard

Will the new post-Covid normal have amy newspapers in it? The London Evening Standard, which is given away at tube and train stations and some supermarkets, is cutting a third of its workforce including a load of commercial jobs (my ...

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You & Mr Jones snaps up influencer rival Collectively

David Jones’ You & Mr Jones “brandtech” group is not to be outdone by rival Sir Martin Sorrell’s S4 Capital in the alternative marcoms stakes. You & Mr Jones has bought influencer business Collectively in the US, to merge with ...

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Snapchat aims at Instagram with client-loaded ad campaign

Here’s an interesting new B2B campaign for Snapchat, rounding up an array of clients to say how much they like the platform (are we still allowed to call them that?), one optimist even suggesting he’ll be using it for the ...

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