Finance

Out of home giants Clear Channel and JC Decaux have surveyed 1,000 UK consumers to find out why they value brands, in particular what creates trust. The consumer confidence survey reveals that the top three brand qualities to build trust ...

The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the ...

This will have produced a warm glow for WPP CEO Mark Read: Forrester Research has annointed WPP as a leader in “commerce services,” citing its “strength and higher client satisfaction in commerce strategy, emerging commerce touchpoints and commerce experiences compared ...

UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with ...

New Ogilvy CEO Andy Main’s team have landed a pretty big one: global lead agency for Swedish vodka brand Absolut. Absolut, now majoring on sustainability, is known for its advertising, latterly much of it through BBH, working at various times ...

You take on Apple at your peril but Intel, about to lose its position as supplier of Mac processors, has entered the lists with a campaign featuring actor Justin Long, who appeared batting for Apple in its famous ‘I’m a ...

2021 may well see the mergers and acquisitions market take off in what used to be adland after a quiet 2020 (for obvious reasons.) But it doesn’t seem to be creative agencies or media independents being snapped up, rather digital ...

MSQ has had a busy time in the pandemic and now the marketing group has bought another well-known name, digital and customer engagement agency MBA. MBA will merge with MSQ’s Stack to create a £6m business, MBAstack. MBA founder Stephen ...

South Asian comedians seem to be taking over Britsh ads deploying humour and People Just Do Nothing’s Asim Chaudhry may (or may not) be Pepsico and new agency VCCP’s Walkers replacement for long-serving Gary Lineker. “When life gives you potatoes, ...