Finance

Sports marketing trends for 2021

The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the ...

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WPP is now a global commerce leader says Forrester

This will have produced a warm glow for WPP CEO Mark Read: Forrester Research has annointed WPP as a leader in “commerce services,” citing its “strength and higher client satisfaction in commerce strategy, emerging commerce touchpoints and commerce experiences compared ...

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UK government pandemic advertising tops £240m in 2020

UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with ...

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WPP’s Ogilvy wins global Absolut business

New Ogilvy CEO Andy Main’s team have landed a pretty big one: global lead agency for Swedish vodka brand Absolut. Absolut, now majoring on sustainability, is known for its advertising, latterly much of it through BBH, working at various times ...

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Intel mixes it with Apple with ‘I’m a Mac’ actor Justin Long

You take on Apple at your peril but Intel, about to lose its position as supplier of Mac processors, has entered the lists with a campaign featuring actor Justin Long, who appeared batting for Apple in its famous ‘I’m a ...

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Now MSQ adds customer engagement agency MBA

MSQ has had a busy time in the pandemic and now the marketing group has bought another well-known name, digital and customer engagement agency MBA. MBA will merge with MSQ’s Stack to create a £6m business, MBAstack. MBA founder Stephen ...

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