A new client usually means an agency review and new boss of Nestle USA, Brit Paul Grimwood (left), is no exception. Nestle USA has announced a wide-ranging review of its $800m or so ad budget, starting with media currently handled ...
Read More »Tesco’s US marketing scapegoat Tim Mason was actually needed to solve problems at home
Chief executive Philip Clarke’s ruthless dispatch of his number two, Tim Mason (left), is a final reminder – if any were needed – that the past is another country, so far as Tesco is concerned. They did things differently there; ...
Read More »Publicis Groupe snaps up fashionable AR New York
Fashion items and luxury goods have proved remarkably resilient during the recession with big-spendng clients preferring to stay with smaller specialists rather than entrusting their precious wares to big agencies. So Publicis Groupe is buying specialist agency AR New York ...
Read More »New Branson-backed documentary on UN drug war breaks the distribution mould with YouTube launch
Independent production company Sundog Pictures is launching its new feature documentary Breaking the Taboo online, replacing the traditional theatrical window with a global launch on YouTube. Breaking the Taboo uncovers the UN-sanctioned war on drugs, charting its origins and its ...
Read More »Tesco to dump failed US venture Fresh & Easy
All companies make mistakes at some point and Fresh & Easy was a massive one for Tesco. So now Tesco is to close or offload (if it’s lucky) its West Coast convenience store venture: not just putting the patient out ...
Read More »Sir Martin Sorrell reveals what he’s like – a bit
In an illuminating interview with Matthew Gwyther, editor of Management Today. Sorrell has just been voted their business leader of the year, or something, so he fronts up and reveals some of what bugs him personally – his relationship with ...
Read More »McCann takes on production specialists with Craft
McCann Worldgroup is taking on the independent production giants like Williams Lea-owned Tag with a big production arm of its own, Craft. Interpublic-owned Craft says it is happy to work with other agencies and creative companies but has no plans ...
Read More »Murdoch closes iPad paper The Daily – Rupert doesn’t really get new media does he?
Fairly fresh from losing over $500m on MySpace, News Corporation boss Rupert Murdoch has now closed The Daily, his much-trumpeted iPad newspaper. Rupert says: “From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle ...
Read More »Hammer the tax avoiders like Starbucks and Amazon by all means – but don’t forget UK jobs
There’s a grave danger that the witch-hunt against global brands who fail to pay their “fair share” of UK corporation tax will boomerang on the political class that has instigated it. Google, Amazon and Starbucks have been chief whipping boys ...
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