Finance
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Charles Soon of Covario: why Baidu is just the start for online search marketers in China
Most search analysts know of Baidu as “the Google of China” and associate the same importance with Baidu that Google…
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Pay bonanza for WPP’s top media execs as Sorrell locks in top talent to fend off Omnicom/Publicis
It’s an ill wind that blows nobody any good, as they say, and the stuttering (possibly faltering) Omnicom/Publicis merger appears…
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Sorrell’s pay hits £30m, Dessie sells Channel 5 for £450m, David’s second coming for ‘subservient chicken’
***More from the wonderful world of adland and its parallel universe of ridiculous pay awards: WPP boss Sir Martin Sorrell…
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M&C Saatchi swallows Lean Mean Fighting Machine
Lean Mean Fighting Machine, one of more annoying agency names in the UK, is no more – the digital agency,…
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Mixed news for Interpublic as McCann and co win Microsoft creative but $2bn media goes to Aegis
Microsoft has finished its global creative and media review a bit earlier than expected, appointing Interpublic agencies headed by McCann…
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New WFA agency remuneration research shows slow take-up of performance-related pay
The world’s biggest advertisers have been slow to introduce performance-related pay for agencies (although over a third say they are…
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John Kovacevich: four reasons why advertising award shows are a giant scam
Self-congratulation has always been something the advertising industry does exceptionally well. Whether it’s pinning a company’s turnaround on your Super…
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Ian Maynard of network: agreed lines of duty are the best way for clients to manage their agencies
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that, in…
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Omnicom/Publicis merger growing less likely by the day
The entente cordiale between Omniconm and Publicis Groupe seems to be becoming less cordiale by the day as stories emerge…
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