Finance

Beyonce, and us, are better off without Pepsi

Beyonce has signed up with Pepsi, part of its answer to Coca-Cola’s attempt to take over the music business. She’ll be the centrepiece of its Super Bowl extravaganza and, no doubt, ‘brand ambassador’ all over the place. Well fifty million ...

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Bon Noel from Publicis Groupe’s Maurice Levy

Here’s Maurice Levy’s Christmas card from Publicis Groupe. It’s been an interesting year for PG; a good financial performance by peer group standards, the acquisition of LBi and a neat and advantageous exit from its partnership with Dentsu. But is ...

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Returning ‘revenue’ boss Peter Huijboom may be a contender for the top job at Dentsu-owned Aegis

Former Synovate CEO Peter Huijboom (left) is returning to Aegis as its first ‘global director of business integration,’ charged with identifying ‘revenue synergies’ between Aegis and new owner Dentsu, which bought the media buying network for £3.2bn earlier this year. ...

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Topshop underlines new posh position with Kate Bosworth Winter Wonderland film

Philip Green’s Topshop has never been a great believer in advertising but it’s rolled out the (Christmas) barrel with its first (Christmas) film featuring a sultry Kate Bosworth singing Winter Wonderland. The film was directed by Michael Polish. Wily old ...

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Sorrell joins gloomsters as Europe grinds to a halt

It’s all doom and gloom in dear old Europe and here’s WPP’s Sir Martin Sorrell to cheer us up further (not). Martin reckons Eastern Europe looks the best bet, what with shale oil in Poland (aren’t we supposed to have ...

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New Nestle USA boss Paul Grimwood reviews $800m account

A new client usually means an agency review and new boss of Nestle USA, Brit Paul Grimwood (left), is no exception. Nestle USA has announced a wide-ranging review of its $800m or so ad budget, starting with media currently handled ...

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