Finance
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Murdoch tries to cap career with Time Warner mega-bid
You can’t keep a Dirty Digger down (pace Private Eye) and now octogenarian media mogul Rupert Murdoch (left) is trying…
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Bad Beats for TBWA and its Apple account
More, even stronger rumours have surfaced that Apple is about to nix long-serving agency TBWA – this time suggesting that…
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Guardian hires MEC’s Store to boost US operation
All of a sudden it’s go-go-go at the Guardian – proof, if any were needed, that a few hundred million…
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Mobile and better creative drive global search growth
Independent search and content marketing firm Covario says that second quarter spending on pay-per-click advertising (PPC) by its enterprise technology,…
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Are these the world’s most effective ad campaigns?
According to WARC (World Advertising Research Centre, a UK research business) they are. WARC has totted up the points they’ve…
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Newspaper industry calls time on NRS as it plans new audience measurement system
The UK newspaper industry has called time on the venerable National Readership Survey (NRS) which has measured newspaper and magazine…
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TBWA first to ring the changes at Omnicom as Troy Ruhanen replaces Tom Carroll
Five weeks ago we speculated (go on, predicted) that there would be big changes at Omnicom (and at Publicis Groupe)…
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Agencies and clients half agree on payment by results – but will it ever happen?
Agencies and clients have been arguing the toss about payment ever since the old commission system fractured. In this, in…
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What the ‘Internet of Things’ means for business
Even before CES 2014 back in January, the blogosphere was talking about the Internet of Things, without pausing to think…
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