Thought WPP boss Sir Martin Sorrell (left) had been uncharacteristically quiet recently (by his standards, these things are relative) but it appears that SMS has been busy reorganising his empire – and trying to take over even more of the ...
Read More »Samsung and Diet Coke star at the ad Oscars
The Oscars (they don’t seem to call them Academy Awards any more) commands the second-biggest 30-second rate after the Super Bowl ($1.8m ratecard) so there were some interesting new offerings aired last night (Sunday). Here’s one for Samsung’s tablet Note ...
Read More »Why UK out of home firm Outdoor Plus is remarkably well-connected
There’s a lot going on under the radar in OOH – or posters, as we anciently called it. And I’m not simply talking of Omnicom’s Eric Newnham-fronted effort to crash the charmed circle of UK specialist buyers – namely WPP-owned ...
Read More »Big accounts on the move: Moneysupermarket.com, Nokia and RBS corporate
** Moneysupermarket.com is getting a bit twitchy at Mother, we hear. The ‘Epic’ campaign has never been one of our faves; but Mother is a formidable agency. So why not just sit down and come up with something good? **Nokia, ...
Read More »Jerry Judge: Why allowing client ‘purchasing’ departments to run rampant is a zero sum game
“They drive me mad!” That’s what my pal said. He was talking about a client’s purchasing department. “They want to know how many how many hours it will take to come up with good creative work.” The purchasing guy didn’t ...
Read More »Taxi Media owner VeriFone tipped to bid for CBS Outdoor out of home business
CBS is trying to sell its CBS Outdoor out of home business outside the US (in the US it’s been changed into a real estate investment trust) and US company VeriFone is tipped as a likely bidder. VeriFone claims to ...
Read More »Now Interpublic joins global out of home revolution with plans to roll out UK brand Rapport to US
Interpublic (IPG) is believed to be launching Rapport, its successful UK out of home specialist, in America as soon as its current contract with WPP’s Kinetic expires. The move follows hard on the heels on revelations (here) that Eric Newnham’s ...
Read More »Brands caught in the horse meat scandal should remember what happened to Perrier
During the early part of 1990, health officials in North Carolina, USA, made an alarming discovery. Some Perrier bottled mineral water, whose purity was so legendary they had used it to benchmark other water supplies, was found to be contaminated ...
Read More »Is a takeover bid looming for ITV?
Media takeovers are all the rage at the moment – the latest being Liberty Global’s $20bn deal for Virgin Media – and the boys in dark glasses who still inhabit the undergrowth of the City of London financial district are ...
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