We’ve got horsemeat in our burgers (and much else besides) in the UK, now American drinkers are claiming that InBev, which owns Anheuser-Busch, is watering down its beer. Lawyer Josn Boxer says the practice started in 2008 when Belgian brewing ...
Read More »WPP in 2012 – solid but not spectacular
WPP more or less matched rivals Publicis Groupe and Havas, beat Interpublic but lagged Omnicom with growth of 2.9 per cent in 2012, according to its full year accounts released today. Billings fell slightly to around £44bn (blamed on the ...
Read More »UK government’s new ad agency ‘procurement’ system is a nightmare designed by a committee
The follies of the UK’s coalition government know no bounds and now this collection of muppets – who promised a ‘bonfire of the quangos’ when it came into power in 2010 – has produced a procurement system for agencies that ...
Read More »Julie Langley: why the Facebook deal to buy adserving company Atlas is important
Facebook is buying adserving business Atlas from Microsoft. Atlas enables advertisers to place ads on websites and track their effectiveness, competing with Google’s DoubleClick. Microsoft picked up Atlas when it acquired aQuantive in 2007. Julie Langley, managing director, technology and ...
Read More »UK outdoor industry welcomes new Route research
The UK outdoor industry has launched a new research study into viewing levels of posters in the UK called Route which purports to show which posters work best, how and with whom. The research has taken about 12 years to ...
Read More »Five key questions investors should ask WPP
WPP announces its 2012 results on Friday and the odds are that they’re going to be good – if the recent hike in its share price is anything to go by. WPP, because of its scale and the number of ...
Read More »ITV CEO Adam Crozier hands out the cash although advertising revenues are flat
ITV CEO Adam Crozier (left) played an unseasonal Santa Claus this morning with a £246m giveaway to shareholders from the £800m or so cash the company has accumulated over the past few years. This is a considerable achievement but it ...
Read More »Greek TV airtime broking disaster comes back to haunt Leo Burnett and owner Publicis Groupe
Top Publicis Groupe executive Mathias Emmerich (left) and the former CEO of Leo Burnett Greece Petros Venetis may be charged by Greek prosecutors over a €200m TV airtime broking deal that went disastrously wrong and led to the closure of ...
Read More »Can advertising be the motor that gets the struggling UK economy out of first gear?
Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to the UK economy show that it can contribute significantly to the growth the UK badly needs. Our industry recently received ...
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