Finance

WPP in 2012 – solid but not spectacular

WPP more or less matched rivals Publicis Groupe and Havas, beat Interpublic but lagged Omnicom with growth of 2.9 per cent in 2012, according to its full year accounts released today. Billings fell slightly to around £44bn (blamed on the ...

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Julie Langley: why the Facebook deal to buy adserving company Atlas is important

Facebook is buying adserving business Atlas from Microsoft. Atlas enables advertisers to place ads on websites and track their effectiveness, competing with Google’s DoubleClick. Microsoft picked up Atlas when it acquired aQuantive in 2007. Julie Langley, managing director, technology and ...

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UK outdoor industry welcomes new Route research

The UK outdoor industry has launched a new research study into viewing levels of posters in the UK called Route which purports to show which posters work best, how and with whom. The research has taken about 12 years to ...

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Five key questions investors should ask WPP

WPP announces its 2012 results on Friday and the odds are that they’re going to be good – if the recent hike in its share price is anything to go by. WPP, because of its scale and the number of ...

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Can advertising be the motor that gets the struggling UK economy out of first gear?

Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to the UK economy show that it can contribute significantly to the growth the UK badly needs. Our industry recently received ...

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