Finance

Before Steve Sharp (left) joined Marks & Spencer as marketing director in 2004 – as part of Stuart Rose’s management team hired to fend off a takeover bid from Philip Green – M&S barely used to advertise. It had hired, ...

Andy Law, author, Huffington Post blogger and chairman of innovation consultancy Fearlessly Frank, explains how other brands can become icons like footballer David Beckham if they use the various forms of capital at their disposal. How did David Beckham become ...

WPP has just produced its latest BrandZ survey of the world’s top brands and, as usual with these things, it’s cobblers. Top is Apple at £185bn (American figures) and then the usual suspects. But Apple is facing arguably the biggest ...

***A happy man tonight will be Sir Martin Sorrell, boss of WPP. He’s seen Omnicom slashing jobs at BBDO, after Interpublic’s McCann the world’s biggest agency network, following the loss of $300m Gillette to WPP’s Grey. More than that, he’ll ...

Omnicom agencies BBDO and Goodby Silverstein have been wielding the axe according to Ad Age, with around ten per cent of BBDO’s staff – hundreds of people – being laid off in the wake of the loss of $300m Gillette ...

It’s a dry, spare document. But beneath the dense, printed undergrowth of Centaur Media’s Interim Management Statement 7464E – out on City desks first thing this morning – lies a rich speculative mulch. Take this, for example: Geoff Wilmot is ...

When I was at Marketing Week – decades ago – it made a fortune: display advertising flourished on the free circulation title and classified was a positive goldmine delivering an annual profit of at least £2m. Times have changed alas; ...

Digital agency LBi has won the assignment to revamp number one footcare company Scholl’s website. LBi, which won the business after a pitch, will start its website work in Italy. This will be supported by by social media activity and ...

Actually there is one exception, Havas’s Mercedes Erra (left), a founder of BETC, in Business Insider’s list at 17 of the top-paid people in adverts. But what does that tell you about the nature of the advertising business? If you ...