Former Kinetic boss has shaken up the out of home buying business no end by winning huge chunks of business for his UK indie Talon. Biggest client is Omnicom’s OMG; next big one might be one of Publicis Groupe’s Starcom ...
Read More »Now former Kinetic direct client specialist James Copley joins Eric Newnham’s Talon as number two
Former Kinetic chief operating officer James Copley (left) has rejoined his long-time colleague Eric Newnham at new outdoor media buying contender Talon. Copley will be managing partner, effectively number two to majority shareholder Newnham. At Kinetic Copley was noted for ...
Read More »Leading UK media shop the7stars set to join exodus to new outdoor contender Talon
Former Kinetic worldwide boss Eric Newnham (left) is shaking up the UK out of home buying industry in a way it hasn’t seen for years: now leading UK media independent the7stars is set to join the rush to Newnham’s new ...
Read More »New Google Adwords system will make mobile advertising easier – and more expensive
Google is upgrading its online advertising service Adwords to make it easier for marketers to reach users on different devices. This is said to be the biggest change in Adwords since its inception. The revamped AdWords service, called ‘Enhanced Campaigns ...
Read More »Havas Media and Walker Media set to follow OMG into new UK outdoor contender Talon
The London media world is agog with speculation about what will former Kinetic boss Eric Newnham (left) and his out of home buying company Talon do next? Latest is that Talon is about to follow its win of the £150m ...
Read More »John Malone’s Liberty lines up $20bn Virgin Media bid, Lebedevs expand in London with local TV
John Malone’s Liberty Global, a big US-based cable company, is planning a bid for the UK’s Virgin Media according to the Financial Times. Virgin Media, in which Sir Richard Branson’s Virgin holds just a three per cent stake (despite appearances ...
Read More »Publicis Groupe merges Digitas with LBi to create global digital super-agency
Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest ...
Read More »What attitudes to banks tell us about the all-important issue of trust in brands
Trust seems to be a growing issue for brand owners. The latest scandal has been the horsemeat saga in burgers. Tesco (left) acted instantly with full page ads in the national press apologising followed up by a further full page ...
Read More »Watch out Eric Newnham and Talon – Posterscope is plotting your downfall!
This video has surfaced on YouTube purporting to describe the reaction of Dentsu-owned Postercope to Talon’s win of OMG’s humungous UK outdoor buying business – £150m or so. Dentsu bought media-buying independent Aegis for £3.2m last year and Posterscope, its ...
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