Finance

We’ll spend £200m on acquisitions this year says Sorrell – so does this rule out Synovate and Aegis?

WPP CEO Sir Martin Sorrell has been chatting to Bloomberg Television and confirmed that his company will spend £200m on acquisitions this year (double its ‘usual’ £100m). £100m hasn’t been the norm for very long, in 2008 WPP spent £1.1bn ...

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Unilever chief Polman’s ambitious growth target means ad bonanza for agencies

It does if they’re represented in what Unilever CEO Paul Polman calls “white space” anyway, markets across the world where some Unilever brands are unavailable. Polman has told the Financial Times that he believes Unilever, now in a hotly contested ...

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Google eyes $400m deal for online display ad company Admeld

Google is lining up a deal to buy online display advertising company Admeld for around $400 million. Admeld allows publishers sell display ads in real time. When internet users arrive at a publisher’s website advertisers can bid to buy ad ...

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£500m Ipsos bid for research firm Synovate puts £2bn Aegis into play

French research giant Ipsos has bid £500m for Synovate, the global research firm owned by media buying group Aegis. Synovate has lagged its bigger sibling’s performance over the past decade so a bid should be welcome, allowing Aegis to cuts ...

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