In just seven years Droga (above), 45 and one of his six children raised in Australia, has created an agency that ranks with BBH and Wieden+Kennedy (both 30 years old) as one of the best in the world, one ...
Read More »Why easyJet’s McCall can teach Ryanair’s O’Leary a thing or two about branding – and running an airline
It now appears there is a God of the good guys – up there at 35,000 feet. Having worked on several airline projects over the years I’ve been amazed at the continued upward trajectory of Ryanair year after year. Having ...
Read More »Former Unilever boss Niall FitzGerald joins Brand Learning consultancy as chairman
Consultancy seems to be a booming trade these days particularly among the ranks of advertisers who seems to need their hand holding more than they used to. One such operation is Brand Learning, headed by Mhairi McEwan, which turned over ...
Read More »Paul Simons: power meals that mattered with John Wren and various other Omnicom big shots
My previous piece on the famous advertising lunch got me thinking about the ones that were truly about making history. When we went through the process of selling Simons Palmer to Omnicom it became clear the interest was purely for ...
Read More »George Parker: how the Big Dumb Holding Companies screwed up their Big Dumb Agencies
Even though business in general, is notorious for rewarding senior management with obscene pay packets, which inevitably culminate in humungous “get the fuck out of here,” golden parachutes when their never ending failures and screw ups have finally become too ...
Read More »Sorrell shows his cojones to support GroupM against bully critics and takes another potshot at ‘POG’
Here’s my chum Mark Sweney from the Guardian bearding WPP’s Sir Martin Sorrell (left) on the alleged bullying activities of his media buying giant GroupM, recently criticised by both Richard Desmond of Channel 5 and (on its grip on TV ...
Read More ȣ80m Centaur Media in takeover play as former boss Geoff Wilmot readies bid
Centaur Media, publisher of Marketing Week and the Lawyer among a (declining) number of others is under siege from former CEO Geoff Wilmot (left) who departed the publisher, along with business division boss Tim Potter, last year. Centaur, along with ...
Read More »Why do so many advertisers use consultants and what should they expect from them?
We don’t actually know, but we do know is that consultants seem to be a permanent fixture for a multitude of tasks. So in a first for Moreaboutadvertising we’re going to ask our readers why there are so many consultants ...
Read More »Eric Newnham’s new OOH giant Talon sets out its stall – ‘a landscape of possibilities’
In little over a year Eric Newnham’s new out of home specialist agency Talon has wrought devastation on the large and profitable UK OOH planning and buying market, grabbing huge chunks of business from its more established rivals (chiefly Aegis-owned ...
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