Finance

Gloomsters in the ascendant in latest IPA survey of UK marketing intentions

The latest IPA Bellwether survey published today reveals that marketing budgets were revised down for a second successive quarter in Q3 to the greatest extent since the end of 2009. This was due to a tough trading environment hampering profitability ...

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Post-merger Carat snaps up $500m Macy’s

It seems to be business as usual at Carat (maybe better than usual) following its £3.2bn acquisition by Japan’s Dentsu as the media buyer has just won the $500m Macy’s account from WPP’s MEC. Post-merger many agencies run out of ...

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Garry Lace agency Beta may be on the market

Beta, the agency set up by former Lowe boss Garry Lace (left) and RKCR/Y&R founder Robert Campbell is said to be looking for a buyer. Other gossips says that Lace has departed the agency. Lace, who’s had a colourful London ...

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Saad Sharaf: are the UK’s marketers trying hard enough to target ethnic groups?

Saad Saraf is CEO of diversity marketing communications agency Mediareach and chair of the IPA’s Ethnic Diversity Forum. The IPA Diversity Forum works to develop industry programmes on ‘Ethnic Diversity’, intended to raise the profile of the issues surrounding ethnic ...

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