Kraft’s snacks business takes the road to Mondelez

Blimey, how daft is that? New company names never cease to amaze (remember the birth of Diageo). But Kraft has taken the biscuit, or maybe the Oreo, with its choice of Mondelez International (complete with silly accent, it eludes my ...

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Newly-appointed Carat opens 200-strong General Motors office in Detroit

It’s one thing to win these whopper global accounts, quite another to make them work. Last year Aegis-owned Carat won the $3bn General motors global media account, mostly from Publicis Groupe’s Starcom but also from about 50 or so agencies ...

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Now WPP’s Sorrell wants to buy a Big Spaceship

Sadly it’s a Brooklyn-based digital agency rather than a rival to space-hopping Richard Branson. But Sir Martin Sorrell’s WPP, ever keen to add to its digital offer, is reported to have bid $12.5m for the Brooklyn, New York agency that ...

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