Thee late Lord Thomson, who lost a packet when he owned The Times and Sunday Times in the UK, also owned Scottish Television, part of ITV. And he famously described commercial television in the UK as “a licence to print ...
Read More »Miles Nadal’s MDC Partners keeps growing although ‘ordinary’ profits remain over the horizon
MDC Partners, which describes itself as a ‘business transformation company’ these days, continues its high-wire act. Reading the small print of its accounts presentation for 2013 you can see that losses increased to $148.9m from $85.4m in 2012, blamed on ...
Read More »Samsung blasts Apple with Apple-style ads
The world’s biggest ad war is between Samsung and Apple and Samsung agency 72andSunny has produced a new campaign in the US that uses an Apple-style approach to lambast its rival (remember Apple’s series of ads knocking Microsoft?) Samsung is ...
Read More »Facebook pays $19bn for ad-free messager WhatsApp
No-one could accuse Facebook of either sitting on its mountain of cash or failing to respond to fears that its core social network is losing its appeal to young people as their aunts and uncles populate its pages. Mark Zuckerberg’s ...
Read More »Why it will cost IPG more than $60m to fix Europe
What on earth is Interpublic (IPG), which owns McCann, Draftfcb (or is it just FCB?), media agencies UM and Initiative and a gaggle of PR companies, going to do about Europe? It quietly announced last week that it’s to take ...
Read More »Ian Maynard of network: why production specialists are joining the client top table
Ian Maynard, head of marketing and business development director of London-based creative and production specialists network, examines the way clients are changing their agency line-ups to ensure faster and more efficient support services on high-volume accounts. One thing that ...
Read More »Ambitious Nomads hires P&G marketing boss
Nomads, the creative agency that seems to have sprung fully-formed from the debris of Strawberry Frog in Amsterdam plus a merger with MediaCatalyst, has hired former Procter & Gamble marketing manager and digital expert Luigi Matrone (left) as its first ...
Read More »Simon Francis: It’s Valentine’s Day – how can love blossom in the agency/client relationship?
Simon Francis, CEO of integrated marketing company Flock Associates, suggests some ways that clients and agencies can build true love into what are often fraught and short-term relationships. The quality of the relationship between marketing and procurement clients ...
Read More »WPP finds a new arena for its bespoke teams – now it launches Team Unilever Shopper in the US
Those WPP teams are everywhere and now there’s a new kid on the block – Team Unilever Shopper – in the US. Unilever has signed a deal with the WPP to create an “aggregated customised approach to shopper marketing in ...
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