Finance

By and large, corporate life is no laughing matter. One exception – and a cause of bottomless mirth at that – is the pompous business of corporate name-minting. Latest, in a long line of jokes, is ‘Mondelez International.’ What, you ...

Blimey, how daft is that? New company names never cease to amaze (remember the birth of Diageo). But Kraft has taken the biscuit, or maybe the Oreo, with its choice of Mondelez International (complete with silly accent, it eludes my ...

The busy bees at the Wieden+Kennedy fun factory have been even busier than usual recently, launching this online film from animators Shotopop to highlight the joys awaiting lucky recruits to its Shanghai agency and quietly selling its iconic six-storey 220,000 ...

And he ought to know what he’s talking about: Lee Clow (pictured), chairman of TBWA/Chiat Day, is the man who’s handled Apple’s advertising for the last 30-odd years, and Apple hasn’t done badly has it? Agencies are always moaning about ...

Omnicom president and CEO John Wren (pictured) has just sold a lot of shares in his own company. Interpublic Group chairman and CEO Michael Roth is about to do the same. What is it that they know, and we don’t? ...

Microsoft has fired two senior Bing marketing executives, Eric Hadley and Sean Carver, for allegedly misusing company funds. Microsoft says:”We can confirm that as the result of an investigation, Eric Hadley and Sean Carver’s employment with Microsoft has been terminated ...

What a difference an in-demand creative makes. Jeremy Carr (pictured), who joined JWT as a creative director last summer from Dare, has produced the goods for his new agency with the award of Premier Foods’ Hovis, Oxo and Ambrosia from ...

It’s one thing to win these whopper global accounts, quite another to make them work. Last year Aegis-owned Carat won the $3bn General motors global media account, mostly from Publicis Groupe’s Starcom but also from about 50 or so agencies ...

Sadly it’s a Brooklyn-based digital agency rather than a rival to space-hopping Richard Branson. But Sir Martin Sorrell’s WPP, ever keen to add to its digital offer, is reported to have bid $12.5m for the Brooklyn, New York agency that ...