Finance

Creston banks on digital following DLKW sale

Creston CEO Don Elgie was putting a brave face on things as he announced the marcomms group’s latest results in the wake of the sale of ad agency DLKW to Interpublic’s Lowe Worldwide for £28m. Creston made pre-tax profits of ...

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Naked owner Photon looks for big cash boost

Just two years ago London’s most successful media strategy company Naked was sold to go-go Australian marcomms company Photon in a deal worth £16.5m. It’s to be hoped the Naked boys got their money in cash because Photon, which has ...

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Murdoch hits top speed with bid for BSkyB, digital content moves

And a pretty respectable speed it is for a man in his 80th year. Has Chinese wife Wendy been giving him some local medicines? It must have annoyed Rupert Murdoch for years that even though he controlled the cash machine ...

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Cameron under pressure over BP

One of the many roles of a British Prime Minister is to be Brand Director or Head of PR for UK plc, something which Tony Blair, for all his faults, accomplished rather well. Even Gordon Brown, never one of nature’s ...

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Would Google bid for Premier League TV rights?

Might Google make a bid for the Premier League TV rights, the golden asset that has made BSkyB into the astonishing success it is today? That is the mischievous suggestion floated by the LoveFilm group’s digital officer Lesley MacKenzie at ...

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Neilsen £1.75 bn cash call will test the markets

Will investors have an appetite for Neilsen shares once the giant Dutch market research group, reveals the details of its planned $1.75 billion cash-raising exercise in New York? WPP's Sir Martin Sorrell has always pointed to the higher growth and ...

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Now Government will reveal where the ad budgets go

Further evidence that the government is serious about cutting advertising spending emerges with its decision to release a detailed breakdown of all government advertising spending over the past two years. The Treasury has an online database of all-departmental spending called ...

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Marketers hedge bets on World Cup promotions

In a world where you can place and offset a bet on just about anything with anyone, it’s maybe no surprise that marketers are turning to risk insurers and even bookmakers to hedge their exposure to the results of their ...

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Could being the biggest create an image problem for Apple?

Apple

Sounds daft we know but for decades Apple has been the discerning techies’ choice and many a heated argument has taken place between designers and writers praising its wares with quasi-religious zeal and other people saying ‘get a life,’ everybody ...

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