Finance

Can advertising be the motor that gets the struggling UK economy out of first gear?

Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to the UK economy show that it can contribute significantly to the growth the UK badly needs. Our industry recently received ...

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WPP sets up giant production specialist Deliver

Thought WPP boss Sir Martin Sorrell (left) had been uncharacteristically quiet recently (by his standards, these things are relative) but it appears that SMS has been busy reorganising his empire – and trying to take over even more of the ...

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Samsung and Diet Coke star at the ad Oscars

The Oscars (they don’t seem to call them Academy Awards any more) commands the second-biggest 30-second rate after the Super Bowl ($1.8m ratecard) so there were some interesting new offerings aired last night (Sunday). Here’s one for Samsung’s tablet Note ...

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Big accounts on the move: Moneysupermarket.com, Nokia and RBS corporate

** Moneysupermarket.com is getting a bit twitchy at Mother, we hear. The ‘Epic’ campaign has never been one of our faves; but Mother is a formidable agency. So why not just sit down and come up with something good? **Nokia, ...

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