So what sort of shape is Publicis Groupe in following the collapse of its mooted merger with Omnicom? Not very good it would appear from its half-year results, battered by a weak second quarter in which it showed organic growth ...
Read More »Bronwen Hemming of W+K London: the search for the holy grail of agency payment by results
There seems to be an industry buzz around payment by results (PBR) currently, with hundreds of procurement marketing professionals meeting at the ProcureCon Marketing conference to discuss this very subject, to the IPA’s recent Performance Adaptathon session, which was mainly ...
Read More »Martin Sorrell on Murdoch’s $75bn Times Warner bid
I was beginning to worry about WPP’s Sir Martin Sorrell – since Cannes he’s been strangely quiet. Did he overdo it on La Croisette? Perhaps he picked up a bug, because he certainly sounds a bit croaky in this interview ...
Read More »Unilever boss Dave Lewis replaces Phil Clarke at Tesco – is an ad review on the way too?
It isn’t so surprising that Tesco CEO Phil Clarke is stepping down after three gruesome years in charge of the giant retailer. But it is surprising that his replacement is not another retailer but Dave Lewis (left), president of Unilever’s ...
Read More »McCann lures Lund from Now to try to revive London
DLKW founder, and former boss of the UK government’s advertising service the COI, Mark Lund (left) is leaving the agency he helped to found after the COI to join McCann as group CEO. Lund founded agency Now with creative director ...
Read More »$240m Pizza Hut dumps Mcgarrybowen for Deutsch LA
Mcgarrybowen has paid the price for disappointing Pizza Hut sales in the US by losing the $240m ad account to Deutsch LA after just ten months. Pizza Hut is owned by fast food giant Yum Brands which also owns KFC ...
Read More »Tom Denford: pay agencies more for better performance
Advertisers that want the best agency talent on their accounts and the most motivated team need to be bold. In a recession agencies may have been happy just to have your business but as the economy improves they’ll want a ...
Read More »Matt Williams: now the real work starts for Adidas
“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives a younger person’s perspective of the industry, perhaps weighing up your impressions of adland from the time you were working ...
Read More »Murdoch tries to cap career with Time Warner mega-bid
You can’t keep a Dirty Digger down (pace Private Eye) and now octogenarian media mogul Rupert Murdoch (left) is trying to buy film rival Time Warner for his 21st Century Fox empire for $80bn, a 25 per cent premium to ...
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