Finance
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Tom Denford and David Indo from ID Comms: Are 50 per cent of CMOs useless?
This week’s #MediaSnack has a back to school flavour as Tom and David review some of the key stories from…
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What lies behind MEC’s decision not to defend KFC?
KFC in the US is reviewing its media account, joining just about every other advertiser of note. With a spend…
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Carat predicts strong adspend finish to 2016 and a rosyish picture for 2017
Media network Carat has published its updated forecasts for worldwide ad expenditure, showing a positive outlook for the global market…
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Now WPP invests in online medical training
Another day, another WPP deal. This one’s even more of a poser than usual. WPP has invested (we don’t know…
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Can McVitie’s finally crack the global market?
Biscuit maker McVitie’s, now owned by Turkey’s Yildiz through a new entity called Pladis, is reportedly looking for a new…
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New Oliver survey: does this mean brands might just as well shut up?
In-house agency specialist Oliver Group has been asking 1,000 UK consumers what they feel about the world’s biggest brands brands…
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Dentsu Aegis retains $2.3bn Diageo global media
Another big media review has ended but this time with no dramatic changes: Dentsu Aegis has retained the bulk of…
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Tom Denford from ID Comms: what is a media audit?
On this week’s #MediaSnack Tom discusses the different types of media auditing and what each type actually looks at. Part…
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