Finance

Can a ‘no change’ rebrand save McDonald’s?

Surely some mistake? No, McDonald’s CEO Don Thompson (left) has promised analysts in the US that the company is about to embark on an 18-month exercise aimed at making the flagging fast food giant a “more trusted and respected brand.” ...

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US investor move puts Interpublic back into play

Michael Roth’s Interpublic has done rather well recently – in its home territory of the US anyway – as it has been left to get on with business since the last time Maurice Levy of Publicis Groupe came calling 18 ...

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WPP’s GroupM closes on half of all UK media spend

RECMA has revealed its UK media agency billings computations for 2013 and WPP/GroupM’s Mediacom was the biggest with billings of £2.65bn followed by Dentsu’s Carat with £1.96bn and another GroupM agency Mindshare with £1.84bn. in all the big networks accounted ...

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Omnicom is up as former merger partner Publicis falls

It’s not that long ago that Omnicom and Publicis Groupe were trying to arrange a $35bn merger. Perhaps it’s just as well they failed because the two giant companies seem to occupying not just different domiciles but different universes. Publicis ...

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Paul Simons: can Tesco’s new boss avoid that iceberg?

The shock news coming from Tesco this week – yet another profit warning and a revolving door at CEO level – reinforces previous comments in MAA on the huge challenges facing juggernaut bricks and mortar brands in a changing world. ...

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Maxus shows benefit of branding in a grey market

Media agency evaluator RECMA has named WPP’s Maxus as the fastest growing media agency network in the world over the past five years. This follows growth of 13.3 per cent in 2013 with Maxus global billings hitting $11bn. In the ...

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