Finance

Everywhere you turn these days there’s Sir Martin Sorrell’s WPP (obviously, it’s just bought a social marketing research company in Bangladesh of all places) and, increasingly, there’s Hogarth. And what, you may ask, is Hogarth? Well here’s what WPP says ...

As we suspected, the IK IPA’s new Bellwether survey of marketing expenditure shows that marketing budgets in the UK were revised sharply higher during the second quarter of 2013 as companies reacted to improving economic conditions by supporting sales efforts ...

UK out of home buying giant Posterscope has been a huge driver of parent company Aegis’s profits, realised last last year when Dentsu paid £3.2bn to buy Aegis. But Posterscope has suffered a number of reverses recently: most notably losing ...

The Independent newspaper, which also publishes a separate Sunday edition, the cut-price 20p i and the London Evening Standard, is cutting a further 27 jobs as it tries to narrow trading losses of £16.6m. The company is owned by the ...

Campbell Ewald in Detroit has won the Cadillac account, officially anyway as Hill Holiday in Boston is providing creative work – a rather peculiar long distance arrangement. So owner Interpublic has shoehorned CE into the Lowe network (which seems to ...

Here’s another of Adweek’s filmed nuggets from Cannes; this one with now seasoned Riviera boulevardier Sir Martin Sorrell of WPP (that man again) explaining how he became a convert to the excesses of the Martinez and the Gutter Bar. We’re ...

We don’t usually do movies here but there’s growing evidence that Hollywood (aka the global film industry) is more dependent than ever on marketing and this ancient and revered activity seems to be letting it down. The giant Disney studio’s ...

The IPA’s ever efficient press office sent me a note yesterday advising me to look out for the latest edition of its Bellwether Report, due to be unveiled on Thursday. Forewarned is forearmed they say; and I shall dutifully write ...

“There’s an extra heavy vehicular loading situation on the Bay Bridge” droned the voice of the traffic dude floating out of the multi-thousand dollar Blaupunkt in my pristine banana yellow Porsche Targa, as I sped up the fast lane of ...