Finance

Why digital posters cost more to reach fewer people

Following our interview with Roy Jeans of Rapport about digital outdoor (among other things) we received the following piece from a correspondent we’ll call ‘disgruntledatoutdoor.’ It makes a contrary and interesting read. For many years luminaries of the outdoor advertising ...

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Ogilvy UK plans escape from Canary Wharf

Ogilvy UK has been marooned in the financial fastness of Canary Wharf for the best part of 20 years – not one of WPP CEO Sir Martin Sorrell’s better decisions. Now though the agency has settled on 2015 to escape ...

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Nescafe celebrates 75th birthday around the world

Nescafe is celebrating its 75th birthday (it was invented by a Swiss pharmacist and contained wheat flour) and is still surprisingly popular, even in the age of baristas everywhere with sales of over $10bn. Apparently it’s going great guns in ...

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US mayors launch ad campaign against illegal guns

The battle over Amercians’ seemingly inalienable right to shoot each other has taken to the airwaves with a new $12m ad campaign funded by ‘Mayors Against Illegal Guns’ (including New York’s Michael Bloomberg) making the case for ‘comprehensive background checks’ ...

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Jaguar agency Spark44 founder Alastair Duncan sets up London base for Connect

Alastair Duncan (left), one of the founders pf Spark44, the bespoke Jaguar agency that won the US business from Havas, is setting up a London office for Connect, a Midlands-based agency that also specialises in car accounts. Connect handles Bentley ...

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What’s going on at Publicis Groupe’s DigitasLBi?

Last year Publicis Groupe bought international digital agency LBi for $540m and, once the dust had settled, decided to merge it with Digitas, the Boston-based digital operation it bought in 2006 for a rather more eye-watering $1.3bn. Which made you ...

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