Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, looks at how the changing nature of procurement is affecting the role of the lead creative agency in multi-agency client relationships. For ...
Read More »Prostitution and drugs in timely boost for UK economy
The UK’s economy is finally recovering after five years or so mired in recession and the Office of National Statistics (which usually gets its figures wrong, first time at least) has given chancellor George Osborne and his Conservative Party a ...
Read More »AA appoints Adam&Eve/DDB to get back on the road
Adam&Eve/DDB has won the AA emergency breakdown business from VCCP with a brief to stress its other services (which include insurance and driving lessons). New CEO Chris Jansen, a former British Gas executive, says: “We are delighted that Britain’s most ...
Read More »Mixed messages from soaring Interpublic share price
Anyone who invested in Interpublic a year ago would be sitting on a more than healthy gain of 26.4 per cent as the marcoms group’s shares hit a year high of $18.82 yesterday, valuing the company at just shy of ...
Read More »Omnicom’s TBWA buys majority in Germany’s Heimat
Omnicom, still licking its wounds (or maybe breathing a sigh of relief) after the failure of its merger with Publicis Groupe, has produce a timely acquisition all of its own – Germany’s agency of the year Heimat, which employs over ...
Read More »Mercedes falls victim to internet ‘robot’ ad scam
Pretty well everything in the Mercedes-Benz garden is lovely at the moment with its new sexier-looking cars hoovering up sales and its Grand Prix team dominating the 2014 championship. But the company seems to have fallen foul of an internet ...
Read More »Asda goes for gnomes in the price war – but UK supermarkets have forgotten how advertising works
UK supermarkets are embroiled in a price war following the depredations of German discounters Aldi and Lidl – and the ‘surf above it all’ success of Waitrose, of which more later – so there ain’t going to be much proper ...
Read More »Fred & Farid own up to scuppering ‘Omnipub’ merger
If you wondered why the Omnicom/Publicis merger, so confidently trumpeted by respective bosses John Wren and Maurice Levy last summer, foundered – it wasn’t tax problems or rows over who would be CFO. The whole thing was a prank by ...
Read More »CEO Nadal sells down MDC Partners stake – which may attract attention from the odd lurking predator
Advertising is a high wire act (as Wieden+Kennedy in Portland is currently re-discovering) and there’s no more spectacular trapeze artist than Miles Nadal, CEO and, until the other day, the biggest shareholder in MDC Partners which owns some or all ...
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