Finance
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McCann promotes Craft boss Lopez to Europe role to spearhead production drive
McCann has promoted London and Craft UK production head Sergio Lopez to boss of its European production operations. Craft is…
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L’affaire Martinez: why don’t JWT/WPP and Erin Johnson’s lawyers just get on with it?
Remember JWT communications boss Erin Johnson’s suit against former JWT CEO Gustavo Martinez over alleged sexist and racist comments and…
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Tom Denford and David Indo from ID Comms: Are 50 per cent of CMOs useless?
This week’s #MediaSnack has a back to school flavour as Tom and David review some of the key stories from…
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What lies behind MEC’s decision not to defend KFC?
KFC in the US is reviewing its media account, joining just about every other advertiser of note. With a spend…
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Carat predicts strong adspend finish to 2016 and a rosyish picture for 2017
Media network Carat has published its updated forecasts for worldwide ad expenditure, showing a positive outlook for the global market…
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Now WPP invests in online medical training
Another day, another WPP deal. This one’s even more of a poser than usual. WPP has invested (we don’t know…
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Can McVitie’s finally crack the global market?
Biscuit maker McVitie’s, now owned by Turkey’s Yildiz through a new entity called Pladis, is reportedly looking for a new…
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New Oliver survey: does this mean brands might just as well shut up?
In-house agency specialist Oliver Group has been asking 1,000 UK consumers what they feel about the world’s biggest brands brands…
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Dentsu Aegis retains $2.3bn Diageo global media
Another big media review has ended but this time with no dramatic changes: Dentsu Aegis has retained the bulk of…
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