Finance

Agencies think social media will overtake search

Handily, just weeks before an IPO tipped to give Facebook a value twice that of Ford, some research has come to light underwriting investors’ colossal projection of faith. Here, to give the flavour, is Mediapost’s take on it: Social media ...

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Some timely good news for PR group Chime as ad agency VCCP lands £25m Muller

Lord Bell’s Chime Comunications marcoms company has endured a torrid few months with various shareholders, including 20 per cent holder WPP, opposing his lordship’s plan to buy out the Bell Pottinger PR business and rumblings of discontent over the company’s ...

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Publicis Groupe’s Klues and Roberts see pay rise

The big marcoms groups have been defying gravity recently with their financial results, all of them growing way ahead of growth rates in Western economies where most of their business is still based. So the various big bosses have been ...

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WPP’s Sorrell wins £13m pay and shares package

WPP CEO Sir Martin Sorrell’s base pay last rose from £1,m to £1.3m (relatively modest by current CEO standards, as he says) but his pay and benefits package rose from £4.23m to £6.77m including a payment from WPP’s short term ...

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Now Pepsico tries ‘Team Pepsi’ agency formula as it plans first global campaign ‘Live for Now’

And pretty gruesome ‘Live for Now,’ sounds, focussing on ‘pop culture,’ as opposed to what’s in the can. According to Pepsi US marketing boss Simon Lowden:”When we look at what Pepsi really stands for, we’ve been an entertainment platform for ...

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Google’s direct challenge to agencies with TrueView

Here something to chill the hears and wallets of agency folk everywhere (actually they might be one and the same). The ad business’s favourite ‘frenemy’ Google is rolling out its Adwords for Video offer with TrueView video ads aimed at ...

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