Have the world’s advertisers decided they know everything? Or are the likes of Google providing them with so much data that they don’t need other research companies any more? We’ve remarked before on the way research -or ‘insight’ as it ...
Read More »W+K’s Neil Christie lifts the lid on ad agency fees
My friend Neil Christie at Wieden+Kennedy London has been shedding some light on the question of agency finances in his excellent (grrr!) Welcome To Optimism blog. Neil’s musing were prompted by the decision by smoothies firm Innocent to review agencies ...
Read More »BBH Christmas ad for Matalan is a sign of the times – make the best of a bad job in austerity Britain
BBH and main retail client Waitrose may have imposed their own self-denying ordinance this Christmas – preferring to expend Delia Smith and Heston Blumenthal on a charity pitch – but it’s wheeled out the fizz (non-vintage definitely) and christmas pudding ...
Read More »Microsoft plans Apple-style store roll-out in the UK
Microsoft is planning to launch its own retail stores in the UK next year as part of a global roll-out of the permanent and pop-up stores it has launched in the US, Canada and Puerto Rico. Unlike Apple Microsoft stores ...
Read More »WPP merges Grey and Ogilvy in Sweden – is this the shape of things to come?
WPP is planning to merge its Grey and Ogilvy agencies in Sweden: which may be a solution to a local problem or a sign of things to come at the world’s biggest marcoms network. WPP says the merger of the ...
Read More »Leagas Delaney opens in Los Angeles
Leagas Delaney, an agency that’s been written off more times than founder Tim Delaney has won D&AD pencils, is opening its sixth office, in Los Angeles. Leagas Delaney now has outposts in London, Hamburg, Milan, Prague, Shanghai and Tokyo as ...
Read More »Can BT mount a serious sports challenge to Sky?
It looks like it’s giving it a damn good go with news emerging that the former UK state-owned telephone supplier is planning two new pay sports channels for football and rugby plus a third for one-off pay-per-view matches, an offer ...
Read More »Conor Dignam MBO buys Emap media titles
Top Right Group, formerly Emap, has sold its three main media titles to Media Business Insight, a management buyout headed by former Broadcast editor Conor Dignam. The three are Broadcast, Screen (film) and Shots (commercials). We don’t know how much ...
Read More »Can David Montgomery’s new Local World save the UK regional press?
David Montgomery (pictured), former editor of Rupert Murdoch’s Today (defunct) and the boss of the Mecom European newspaper empire (much reduced) is having another bash at saving the newspaper industry – this time with Local World, a joint venture between ...
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