With the continued rise of the internet people are changing the way they research, purchase and interact with brands. Convenience and the need to do things on the go have led to mobile apps and internet sites increasing usage. But ...
Read More »Lori Senecal wins top job at MDC Partners – can she keep all the other MDC agency bosses in line?
MDC Partners is perhaps the most interesting holding company around: Miles Nadal’s construct includes some top creative names – Anomaly, Crispin Porter and 72andSunny among them – but has so far adamantly declined to make a profit. Not that this ...
Read More »PR chief Lord Chadlington steps down as Huntsworth disappoints shareholders
Back in April 2013 Chinese PR-based marcoms contender Blue Focus bought a 20 per cent stake in Lord Chadlington’s quoted PR business Huntsworth for a chunky £36.5m. Today it was announced that Chadlington (Peter Gummer as was, left) is to ...
Read More »Media agencies face backlash from clients over cost and transparency of online media broking deals
Xaxis is the part of WPP’s huge data operation that fuels its programmatic buying business – clients hand over the task of buying media online to the WPP/GroupM company and it adds a bit on top. In other words, it’s ...
Read More »McCann picks Bisher for Microsoft creative hot seat
McCann has promoted New York office group creative director Mat Bisher (left) to ECD in charge of its newly-won global Microsoft account. Bisher is an art director who formerly worked at BBDO. Bisher deserves his promotion (and, presumably, hefty rise) ...
Read More »WPP’s Sir Martin Sorrell fights Facebook’s ad corner
It’s nearly time for the luminaries of adland to head to the beach and WPP’s super-luminary Sir Martin Sorrell is no different (he told the FT he’s going to a Greek island for a well-earned break). It will be tough ...
Read More »Leo Burnett wins McDonald’s rebrand task
Ad Age reports that Leo Burnett has won the task to refresh/rebrand McDonald’s (take your pick) promised recently by CEO Don Thompson. McDonald’s is suffering from falling sales inside and outside the US. Although Publicis Groupe-owned Burnett is McDonald’s’ main ...
Read More »A&E/DDB squares up to AMV/BBDO as Omnicom’s two heavyweights battle for UK agency top spot
One of the interesting aspects of the Virgin Atlantic pitch was the agency shortlist, drawn up with the help of Creative Brief, a newbie to these circuses (this one took five months). There was RKCR/Y&R, the incumbent, who might have ...
Read More »Surprise as Murdoch pulls $80bn Time Warner takeover
With Ruper Murdoch what you see is usually what you get. While the old boy is capable of springing big surprises from time to time, they’re always in character. But his decision to pull 21st Century Fox’s $80bn bid for ...
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