Google is upgrading its online advertising service Adwords to make it easier for marketers to reach users on different devices. This is said to be the biggest change in Adwords since its inception. The revamped AdWords service, called ‘Enhanced Campaigns ...
Read More »Havas Media and Walker Media set to follow OMG into new UK outdoor contender Talon
The London media world is agog with speculation about what will former Kinetic boss Eric Newnham (left) and his out of home buying company Talon do next? Latest is that Talon is about to follow its win of the £150m ...
Read More »John Malone’s Liberty lines up $20bn Virgin Media bid, Lebedevs expand in London with local TV
John Malone’s Liberty Global, a big US-based cable company, is planning a bid for the UK’s Virgin Media according to the Financial Times. Virgin Media, in which Sir Richard Branson’s Virgin holds just a three per cent stake (despite appearances ...
Read More »Publicis Groupe merges Digitas with LBi to create global digital super-agency
Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest ...
Read More »What attitudes to banks tell us about the all-important issue of trust in brands
Trust seems to be a growing issue for brand owners. The latest scandal has been the horsemeat saga in burgers. Tesco (left) acted instantly with full page ads in the national press apologising followed up by a further full page ...
Read More »Watch out Eric Newnham and Talon – Posterscope is plotting your downfall!
This video has surfaced on YouTube purporting to describe the reaction of Dentsu-owned Postercope to Talon’s win of OMG’s humungous UK outdoor buying business – £150m or so. Dentsu bought media-buying independent Aegis for £3.2m last year and Posterscope, its ...
Read More »FMCG spend drives stuttering global ad recovery
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies upped their spending in the first three quarters of 2012 according to Nielsen’s quarterly Global AdView Pulse report. FMCG saw a six per cent increase in ad spend ...
Read More »Publicis Groupe/BBH deal starts to unravel as key agency Neogama loses two biggest accounts
Not all fairy tales have a happy ending. One such is the marriage of convenience between Brazilian hotshop Neogama, its micro-network affiliate BBH and Publicis Groupe. Readers will recall that, a little over six months ago, Publicis chief Maurice Lévy ...
Read More »P&G Circles Up in search of better new products
The world’s big companies, of whom Procter & Gamble is clearly one, have buckets of cash but nothing to spend it on. Or nothing they’re willing to spend it on anyway. P&G CEO Bob McDonald has been under the cosh ...
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