Finance

One of the many roles of a British Prime Minister is to be Brand Director or Head of PR for UK plc, something which Tony Blair, for all his faults, accomplished rather well. Even Gordon Brown, never one of nature’s ...

Might Google make a bid for the Premier League TV rights, the golden asset that has made BSkyB into the astonishing success it is today? That is the mischievous suggestion floated by the LoveFilm group’s digital officer Lesley MacKenzie at ...

Will investors have an appetite for Neilsen shares once the giant Dutch market research group, reveals the details of its planned $1.75 billion cash-raising exercise in New York? WPP's Sir Martin Sorrell has always pointed to the higher growth and ...

Further evidence that the government is serious about cutting advertising spending emerges with its decision to release a detailed breakdown of all government advertising spending over the past two years. The Treasury has an online database of all-departmental spending called ...

In a world where you can place and offset a bet on just about anything with anyone, it’s maybe no surprise that marketers are turning to risk insurers and even bookmakers to hedge their exposure to the results of their ...

Sounds daft we know but for decades Apple has been the discerning techies’ choice and many a heated argument has taken place between designers and writers praising its wares with quasi-religious zeal and other people saying ‘get a life,’ everybody ...

There was a time when robust big company earnings, like today’s from Marks & Spencer, would boost the stock market. Share prices, after all, reflect company profits so if they go up so do shares. Or do they? This morning ...

Every now and then politicians do what the voters want and in taking a new financial reform bill to the brink of signature (he hopes by the July 4 Independence Day holiday) US president Barack Obama is exacting his and ...

Forbes magazine has produced its latest list of top sports brands and baseball team New York Yankees has toppled Manchester United from the top spot with a brand value of £227.8m against Manchester United’s £197.9m. Next come Real Madrid, Dallas ...