Finance

Richard Pinder writes: When first hearing the Publicis and Omnicom merger rumours you could have been forgiven for thinking it to be some silly season gossip. But as we know POG is not a passing fancy, it is for real. ...

Keith Hunt (below) is managing partner of Results International. He examines the likely fall-out of the Omnicom/Publicis merger and the possible reaction from rivals including former world marcoms leader WPP. This must come as one of the biggest surprises of ...

As merger rumours go, this one didn’t come much better. Omnipub. Or more probably Publicom. But let’s come back to that later. The idea that the world’s number two marketing services group, Omnicom, is about to combine with the number ...

Two years ago or so Omnicom shelled out a maximum £60m for London indie agency Adam & Eve (of John Lewis fame, itself a breakaway from Y&R). A&E was merged with DDB in London, one of the key Omnicom agency ...

Twitter is opening up its TV ad targeting service Amplify to all national US TV advertisers following what seems to have been a successful series of trials. In essence it claims that Amplify, er, amplifies a campaign by tweeting to ...

Two Parkers for the price of one this week (holidays and all that, normal schedule returns w/c August 5). George continues his tour of the wilder personalities of the computer revolution. Last week, I dealt with douchenozzle number one, Nolan ...

Omnicom maybe does, at the moment it has two – OMD and PHD – under its OMG holding operation (OMD/OMG is hardly a branding triumph either). Actually it has two and a half because OMG is a big shareholder in ...

The Chinese economy may be slowing but it’s still growing at an eye-watering pace in comparison to Europe and even the US. Films are doing particularly well, with receipts up 30 per cent in the past year to $2.7bn. But ...

George is still in Silicon Valley, among the douchenozzles (with an occasional prince – but not this week). For new readers here’s a brief glossary of Parkerisms. BDAs are Big Dumb Agencies, BDCs are Big Dumb Companies (or Big Dumb ...