Unilever completes media review – not many dead

No-one actually as Unilever has decided to keep its media buying for Western Europe with WPP’s Mindshare and that for Eastern Europe and China with Omnicom’s PHD. As Unilever, which spends nearly $7bn on advertising globally a year, also decided ...

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AKQA heads for Portland, home of Nike and W+K

You can imagine the conversation can’t you – Ajaz Ahmed of AKQA (left) and Sir Martin Sorrell (not for the first time). “Look Ajaz, come in with us and we’ll back AKQA to be the biggest and best digital network ...

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Ad spending in Greece and Spain to drop by €6.3bn

Ad spending forecasts are revised up or down (usually down, which tells you something) nearly as often as the UK’s Office of National Statistics (ONS) discloses that its output figures are wrong. Now ZenithOptimedia is having another go at 2012, ...

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