Finance

Despite the advertising industry being highly creative it is also very conservative. The cause is the role ad agencies play – service providers to clients – hence they tend to be behind the curve on developments within the client community ...

And then there was one. Back in April Havas bought Boulder, Colorado crowd-sourcing agency Victors & Spoils in what looked to some like an audacious bet on the future, to others complete madness. Co-founder Claudia Batten was off to set ...

In an earlier comment on Facebook I suggested they should think about getting on the front foot and consider proper marketing for the brand. Now we have their first attempt via Wieden+Kennedy of Nike fame, a very fine advertising agency. ...

No-one actually as Unilever has decided to keep its media buying for Western Europe with WPP’s Mindshare and that for Eastern Europe and China with Omnicom’s PHD. As Unilever, which spends nearly $7bn on advertising globally a year, also decided ...

Up and coming London agency 18 Feet & Rising (it has to be up and coming with a name like that) has bought a minority stake in Sydney creative shop Colman Rasic. CR partners Ben Colman, Dejan Rasic and Richard ...

What now for upwardly mobile executive Tamara Minick-Scokalo? I ask because her immediate boss, John Fallon, has just emerged as the future chief executive of Pearson, owner of – among other things – the Financial Times and Penguin. When last ...

Interbrand has produced its annual list of the top 100 global brands and Apple, which usually appears mystifyingly far down such lists, has almost made it to number one, rising 129 per cent to $77bn which puts it just $1bn ...

You can imagine the conversation can’t you – Ajaz Ahmed of AKQA (left) and Sir Martin Sorrell (not for the first time). “Look Ajaz, come in with us and we’ll back AKQA to be the biggest and best digital network ...

Ad spending forecasts are revised up or down (usually down, which tells you something) nearly as often as the UK’s Office of National Statistics (ONS) discloses that its output figures are wrong. Now ZenithOptimedia is having another go at 2012, ...