WPP’s Xaxis data cum media buying platform has come under fire recently for, among other things, a lack of transparency and the marcoms giant has moved swiftly and dramatically to remedy things. WPP is investing $25m and injecting its ‘Xaxis ...
Read More »WPP challenges UK government’s decision to drop M4C and move £140m media buying to Aegis
Here’s another unequal contest: the mighty WPP against HMG (which is nervously awaiting the result of the Scottish Referendum, of course). WPP’s fearsome lawyers are challenging the UK government’s decision to award its £140m media buying account to Dentsu-owned Aegis, ...
Read More »More Publicis fireworks: Senior to replace Roberts at Saatchi and Razorfish and Rosetta to merge
As we speculated about half an hour ago, Saatchi EMEA boss Robert Senior (left) is to replace Kevin Roberts as CEO of Saatchi Worldwide (Roberts is staying on for another couple of years in a job coaching senior management at ...
Read More »Maurice Levy to stay on at Publicis Groupe for two more years – now there’s a surprise
Long-serving Publicis Groupe CEO Maurice Levy (he took the helm in 1987) was supposed to be stepping down next year but now he’s not – he’s still going to be there until 2017. PG is still grappling with the consequences ...
Read More »Vodafone and EE give business a bad name over merciless treatment of Phones 4U
Corporate life used to be conducted according to certain well-mannered rules, even if the nature of the beast was ‘red in tooth and claw.’ But the decision by, first, Vodafone and then, in the most cowardly fashion, by EE (owner ...
Read More »Neil Christie of W+K London: what Scottish independence could mean for brands
Clearly there are more important issues than marketing to consider when thinking about Scottish independence, but being up in Scotland on business in the days before the referendum led me to think about what a yes vote for independence might ...
Read More »WPP online retail specialist Salmon buys Neoworks
More news from the tentacular world of WPP. WPP’s Salmon has bought UK-based e-commmerce specialist Neoworks. Salmon, which WPP bought in January 2013, specialises in the “design, development, implementation and management of enterprise-scale multichannel systems for retailers, manufacturers and wholesalers.” ...
Read More »Russian energy giant Gazprom looking for UK agency
Here’s a job to tax even the most optimistic of agency bosses. Mega-sized Russian gas producer Gazprom (left) is looking for a UK agency, according to Campaign. Russia isn’t exactly flavour of the month with other countries in Europe at ...
Read More »Publicis Groupe and Adobe team to launch ‘ground-breaking’ Always-On global marketing platform
Those ‘Math Men’ are at it again – this time at Publicis Groupe which has teamed with software giant Adobe to create (and trademark) what they claim is the world’s first ‘Always-On Global Marketing Platform.’ This is described as ‘the ...
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