Finance

NewsCred survey says that banks can rebuild trust by providing better branded content

Content marketing platform NewsCred has released a survey showing, strangely enough, that better branded content from banks would help them gain and retain customers – especially so-called ‘millenials’ aka twenty-somethings. In the ‘Trust Transaction’ survey if 1000 UK adults, carried ...

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Three buying habits business owners must know

By Jessica Mcclennen Modern consumers are becoming more and more immersed in new technology. Gone are the days when consumers go out of their way to buy all items at local brick and mortar stores. So too goes the constant ...

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GroupM buys entertainment specialist Haworth Media

WPP’s GroupM, has bought 49 per cent of media agency Haworth Marketing+Media in the US. Haworth’s billings for the year ended 31 October 2013 were approximately $700m with audited gross assets of $87m. GroupM is the the parent company to ...

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WPP challenges UK government’s decision to drop M4C and move £140m media buying to Aegis

Here’s another unequal contest: the mighty WPP against HMG (which is nervously awaiting the result of the Scottish Referendum, of course). WPP’s fearsome lawyers are challenging the UK government’s decision to award its £140m media buying account to Dentsu-owned Aegis, ...

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