Content marketing platform NewsCred has released a survey showing, strangely enough, that better branded content from banks would help them gain and retain customers – especially so-called ‘millenials’ aka twenty-somethings. In the ‘Trust Transaction’ survey if 1000 UK adults, carried ...
Read More »Tesco’s Dave Lewis receives unexpected confidence boost from Sports Direct’s Mike Ashley
New Tesco CEO Dave Lewis can take time out from checking under the table to see if another bomb is about to go off to consider whether Sports Direct owner Mike Ashley knows something he doesn’t. Ashley (left), whose ‘pile ...
Read More »WPP follows in the footsteps of Alibaba with new Chinese e-commerce company Polestar
Alibaba co-founder Jack Ma (left) has become China’s richest person with a net worth of $25bn following the IPO of his e-commerce website in the US. Aliababa is now valued at a staggering $214bn (that’s billions), making it more valuable ...
Read More »Three buying habits business owners must know
By Jessica Mcclennen Modern consumers are becoming more and more immersed in new technology. Gone are the days when consumers go out of their way to buy all items at local brick and mortar stores. So too goes the constant ...
Read More »GroupM buys entertainment specialist Haworth Media
WPP’s GroupM, has bought 49 per cent of media agency Haworth Marketing+Media in the US. Haworth’s billings for the year ended 31 October 2013 were approximately $700m with audited gross assets of $87m. GroupM is the the parent company to ...
Read More »Tesco’s latest financial disaster leaves boss Dave Lewis facing a likely takeover bid
Tesco, it would appear, really is a basket case. The struggling UK supermarket giant has admitted that it overstated first half trading profit by £250m, nearly a quarter of the supposed figure of £1.1bn. It blames this on “accelerated recognition ...
Read More »Surprise retreat as WPP’s Xaxis rolls XFP digital ad platform into independent operator AppNexus
WPP’s Xaxis data cum media buying platform has come under fire recently for, among other things, a lack of transparency and the marcoms giant has moved swiftly and dramatically to remedy things. WPP is investing $25m and injecting its ‘Xaxis ...
Read More »WPP challenges UK government’s decision to drop M4C and move £140m media buying to Aegis
Here’s another unequal contest: the mighty WPP against HMG (which is nervously awaiting the result of the Scottish Referendum, of course). WPP’s fearsome lawyers are challenging the UK government’s decision to award its £140m media buying account to Dentsu-owned Aegis, ...
Read More »More Publicis fireworks: Senior to replace Roberts at Saatchi and Razorfish and Rosetta to merge
As we speculated about half an hour ago, Saatchi EMEA boss Robert Senior (left) is to replace Kevin Roberts as CEO of Saatchi Worldwide (Roberts is staying on for another couple of years in a job coaching senior management at ...
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