Finance

Chime star VCCP lands £20m Easyjet – or is that £50m?

When former Guardian Media Group boss Carolyn McCall took over as CEO of budget airline Easyjet it seemed likely that the no-frills carrier might travel along the conventional branding route and that became more likely when she recruited Peter Duffy ...

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Great marketer Steve Jobs steps down at Apple

Steve Jobs’ decision to step down as CEO of Apple aged 56 is hardly a surprise but it’s still a shock. Jobs, who founded the company before being kicked out and coming back to rescue it with the launch if ...

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Can former Asda marketer Chris Pilling put some fizz into UK building societies?

Chris Pilling, currently head of HSBC’s bank branch network in the UK, is joining the country’s second-biggest building society Yorkshire as CEO. The move is interesting on two counts: building societies have been pretty moribund since the 2008 credit crunch, ...

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It’s not all doom and gloom says WPP’s Sorrell

WPP CEO Sir Martin Sorrell has been telling the UK’s Sunday Telegraph that this is not the time to panic and the troubled world economy will not slip back into recession although it faces “three years’ hard slog.” In particular ...

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