Finance

Interpublic’s revival plan for Lowe targets biggest Aussie indie 303

Interpublic has clearly decided that its troubled Lowe & Partners is worth preserving despite all manner of ructions and disappointments – the reason is presumably Unilever which under CMO Keith Weed seems wedded to the agency – and it’s now ...

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The slump according to Sir Martin Sorrell

WPP’s share price has dropped 20 per cent over the past week as stock markets have tumbled but WPP CEO Sir Martin Sorrell seems remarkably relaxed about it all here. But he does compare today’s world economy the the post ...

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Auto Trader provides £50m lifeline for the Guardian

A week ago we asked where the money was coming from to help the loss-making Guardian newspaper and online group survive the next few years as it tries to find a workable print model and finally earn some profits from ...

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Surely the logic of the Kraft split is to sell the US grocery business and become – Cadbury

The ever-popular Irene Rosenfeld, CEO of sprawling food giant Kraft, has everyone guessing again. Her plan to split Kraft into slow-moving US grocery brands and faster-growing confectionery brands, built around the £12bn Cadbury acquisition, raises the question: what’s the point ...

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Ad agencies face a miserable summer as staff pay penalty for cutbacks

London ad agencies have already taken a hit, with both Wieden+Kennedy and DDB dumping staff (among many others no doubt) and now New York’s finest are also suffering with Adweek reporting that McCann Erickson in New York is about to ...

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Indian digital marketing giants Ybrant Digital and LGS Global to merge

Hitherto we’ve had the big Western marcoms companies snapping up every Indian digital business they can but now two big Indian digital marketing firms, Ybrant Digital and LGS Global (both of whom have been acquisitive in their own right) are ...

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