Finance

Simon Francis: saddle up for better marketing in 2014

Simon Francis, CEO of integrated marketing consultancy Flock Associates, suggests five New Year Resolutions for marketers, inspired by this year’s Chinese Year of the Horse. In many cultures around the world the New Year is marked by people making ‘New ...

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WPP strikes deal with ‘global influencer’ Richard Attias

Another day brings another WPP deal but this one’s more interesting than most: the marcoms giant headed by Sir Martin Sorrell has taken a 30 per cent stake in Richard Attias & Associates, a strategy consultancy run by the man ...

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Robert Jenkins: where would I work now?

Robert Jenkins is a New Zealander who has worked in Australasia, Europe, the US and Asia – mostly for big international advertising agencies including Ogilvy, Grey and BBDO. He opened his own agency in London and eventually sold it to ...

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Now WPP snaps up digital policeman Crystal Semantics

WPP has bought UK firm Crystal Semantics which purports to match advertising to the content of web pages, thereby reducing the chances of it appearing where it shouldn’t – on porn sites and the like. Crystal Semantics will come under ...

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