Finance

SapientNitro buys interactive studio Second Story

Digital agency SapientNitro has bought Second Story, one of the many cutting-edge creative companies in Portland, home to Wieden+Kennedy among others. Second Story specialises in combining digital fireworks with physical environments including installations in stores, showrooms and exhibitions. Donald Chesnut, ...

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Ambitious AKQA expands into Japan

AKQA is opening its 11th office, in Tokyo, hard on the heels of its tenth, in key client Nike’s home base of Portland. AKQA has opened four new offices so far this year. The digital agency, which was bought by ...

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Garry Lace quits Beta for marketing role at ENO

Beta founder Garry Lace (pictured) is leaving the agency to head in the unlikely direction of director of brand and marketing at the English National Opera. Last month we reported that Beta, which Lace founded with creative Robert Campbell, was ...

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Waitrose charity Xmas ad is a risk – but other UK retailers take a bigger one with their insular outlook

As the Christmas advertising hits our TV screens it’s interesting to see Waitrose go completely off piste and abandon the competition for the most expensive production. I’ve read some mutterings about whether this is wise or not but one outcome ...

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