Finance

JWT hires Martinez from McCann to succeed Bob Jeffrey

JWY, part of the WPP empire, has chosen McCann Worldgroup’s Gustavo Martinez as the eventual successor to global chairman and CEO Bob Jeffrey. Martinez, 50 (left with Jeffrey) is currently boss of McCann in Europe and Asia but before that ...

Read More »

Simon Francis: is there an ideal way to measure marketing effectiveness?

Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness – from digital dashboards to agent-based modelling. Before we look at the various options for measuring marketing effectiveness let’s consider the ‘dream’ ...

Read More »

Karmarama wins Hartley’s and Sun-Pat revival task

Ambitious food group Hain Daniels has appointed London agency Karmarama to handle the Hartley’s and Sun-Pat brands it bought from Premier Foods last year. Premier has been unloading some of its many brands as it wrestles with the debt it ...

Read More »