UK Gov, Carat and WPP’s M4C – news from the front

Loyal readers will know that the UK government has switched its media buying account from WPP’s bespoke agency M4C (left) to Aegis Dentsu. The business is estimated at £140m although the Government spends far more than this on communications (about ...

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Adobe predicts a bigger, more mobile Christmas

You can see why retailers start their Christmas campaigns early. The latest online shopping prediction from Adobe estimates that prices in the UK fall by ten per cent in November, 15 per cent in December and 25 per cent just ...

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Dentsu Aegis snaps up international mobile agency Fetch Media

Dentsu Aegis has bought international mobile agency Fetch Media for an undisclosed sum. Fetch was founded by James Connelly and Declan Reddington in 2009 and currently employs 96 people in the UK, US, Germany and Hong Kong. Dentsu Aegis Northern ...

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