Finance

Mixed messages from UK retailers about the power of Christmas ads

So do Christmas ads help sales? There are mixed messages from the John Lewis Partnership which also owns upscale grocer Waitrose. Sales at department store business John Lewis rose nearly 15 per cent in the five weeks to Christmas, about ...

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GroupM airtime row with Channel 4 shines a light on media agency deals

The ongoing Channel 4/GroupM stand-off is rather worrying for advertisers for number of reasons. Campaign reports that GroupM’s refusal to accept a renewal of the same terms it was offered in its last two year deal -hardly an unreasonable offer ...

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Will 2013 be the year WPP leaves its holding company competitors behind?

Well it’s already the biggest of a bunch also numbering Omnicom, Publicis Groupe, Interpublic, Aegis/Dentsu and Havas so what’s new about 2013? According to an interesting piece in MediaPost, which has chosen to award WPP a new gong as holding ...

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WPP’s GroupM will still advertise on the UK’s Channel 4 – whether they agree a new deal or not

Various commentators are still getting exciting about the supposedly imminent pulling of about £200m of WPP-owned GroupM business from UK terrestrial broadcaster Channel 4 as the two parties have failed to reach agreement on a 2013 deal. The argument, as ...

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