Finance

Simon Francis: It’s Valentine’s Day – how can love blossom in the agency/client relationship?

Simon Francis, CEO of integrated marketing company Flock Associates, suggests some ways that clients and agencies can build true love into what are often fraught and short-term relationships.     The quality of the relationship between marketing and procurement clients ...

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China merger delay grates on Omnicom/Publicis nerves

When Omnicom and Publicis Groupe announced their intention to merge in the summer it was thought that the combined group’s share of media buying (in some parts of the Americas it will reach over 40 per cent) would be the ...

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Crown versus WPP – media buying version, that is

‘Ello, ‘ello, what’s going on ‘ere? Campaign reports that the Crown Commercial Service, which has taken over running UK government ad contracts from the late and entirely unlamented Government Procurement Service, has had to postpone its tender for all the ...

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Harry Davison of Maxus: how can we ensure that ‘media effectiveness’ helps us do the right thing?

“Efficiency is doing things right. Effectiveness is doing the right thing”. I am always struck by these words by Peter Drucker, the founding father of management consultancy. They are pertinent because people tend to gravitate towards finessing what they are ...

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Go-go Carat wins Mastercard media from IPG’s UM

Dentsu/Aegis (or should that be Aegis/Dentsu?) media agency Carat has won Mastercard’s $250m global media business, beating off a selection of medialand’s finest including PHD, MediaVest, yet another team from WPP (GroupM in other words) and incumbent UM, owned by ...

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