Finance

Publicis Groupe merges Digitas with LBi to create global digital super-agency

Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest ...

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Watch out Eric Newnham and Talon – Posterscope is plotting your downfall!

This video has surfaced on YouTube purporting to describe the reaction of Dentsu-owned Postercope to Talon’s win of OMG’s humungous UK outdoor buying business – £150m or so. Dentsu bought media-buying independent Aegis for £3.2m last year and Posterscope, its ...

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FMCG spend drives stuttering global ad recovery

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies upped their spending in the first three quarters of 2012 according to Nielsen’s quarterly Global AdView Pulse report. FMCG saw a six per cent increase in ad spend ...

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