Finance

Omnicom/Publicis inches ahead in $1bn Microsoft pitch

Pitches for Microsoft’s $1bn plus global advertising and media account are due to take place in early April but already it looks like becoming a shoot-out between Omnicom/Publicis, the hoped-for merger of the two agency giants, and WPP. The other ...

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Andy Pearch: five ways for clients to find out what’s really going on as media agencies become media owners

The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that transparency in media trading is an issue that is attracting increasing attention and ...

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Karmarama keeps up hot streak with £5m Ogone win

London mini-marcoms group Karmarama Communications seems to be winning a new account every other week at the moment (the last being General Mills) and it’s just been appointed to handle Brussels-based online payment service Ogone after a pitch lasting a ...

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CHI and Now wait anxiously for £55m Argos decision

There will be a few sweaty palms in two London agencies every time the phone rings over the next week or so as incumbent agency CHI & Partners and new pretender Now, set up by DLKW co-founder Mark Lund when ...

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WPP’s Sorrell may need to re-examine emerging markets and digital strategies in a low margin world

WPP’s shares took a powder yesterday as analysts digested the unwelcome news that it had not achieved the margins desired (a 0.3 increase against the hoped-for 0.5) although the company increased both revenue and profits. In other words it’s becoming ...

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Miles Nadal’s MDC Partners keeps growing although ‘ordinary’ profits remain over the horizon

MDC Partners, which describes itself as a ‘business transformation company’ these days, continues its high-wire act. Reading the small print of its accounts presentation for 2013 you can see that losses increased to $148.9m from $85.4m in 2012, blamed on ...

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