Doomy gloomy old Europe drives down new ZenithOptimedia adspend forecast

Which shouldn’t surprise anyone really – let’s just hope Angela Merkel and Nicolas Sarkozy bear the ad industry in mind when they meet for the umpteenth time today to try to sort out a eurozone fix. Publicis Groupe-owned ZenithOptimedia produces ...

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New Indian retail rules should mean a bonanza for ad agencies

After years of lobbying India is finally going to relax its rules on foreign retailers, allowing overseas supermarket giants like Wal-Mart, Carrefour and Tesco to own up to 51 per cent of operations in India and ‘single-brand’ retailers (supermarkets are ...

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Guardian looks for a buyer for paidContent websites

This is a funny one: Guardian newspaper owner Guardian News & Media is trying hard to expand in the US but, in the process, is trying to sell ContentNext Media, publisher of the PaidContent and mocoNews tech sites, both of ...

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