Finance

Digital and marketing firm SapientNitro buys London digital outfit DAD for £26m

Ambitious digital marketing firm SapientNitro, owned by the Boston-based and Nasdaq-listed business services company Sapient, is buying former London rival DAD for £26m plus earnouts. Sapient also operates business in financial services and general management. It moved into direct marketing ...

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How CBS Outdoor got the £1.5bn contract of the decade completely wrong

CBS Outdoor is suing London Underground owner Transport for London over its alleged mismanagement of the £1.5bn tube advertising contract CBS ‘won’ in 2006. Among the things CBS failed to anticipate were upgrading engineering works for the ageing system, modernisation ...

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