Finance

Now it’s AB InBev’s turn as Cannes Lions Creative Marketer

Visitors to the Cannes Lions from June 20-24 – in person this year, we hope – won’t be short of a beer, if they can wean themselves off the rosé of course. Anheuser-Busch InBev has won the Cannes Lions 2022 ...

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GSK consumer health rebrands as Haleon ahead of demerger

GSK Consumer Healthcare is being rebranded globally as Haleon, pronounced “hay-lee-on,” and will be demerged from parent GSK by mid 2022. The new name comes from a mash-up of the words “hale” and “leon,” merging good health with strength, and ...

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Next 15 wins $400m ‘stealth’ contract

Here’s an interesting missive from Next 15, the growth consultancy that may or may not be buying Engine UK. Next says its subsidiary Mach49, described as a growth incubator, “has entered into a five-year strategic alliance with a global technology ...

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Havas CX expands with Inviqa, Kin+Carta buys in Bulgaria

What has”customer experience” ever done for us? A couple of weeks ago we questioned this booming sector of the ad business, wondering if the growing involvement of agencies had really helped us navigate the by-now-dreaded customer journey. Havas CX is ...

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Next 15 in talks to buy Engine UK

Next 15 Communications Group, which describes itself as a “tech and data-driven growth consultancy,” has confirmed that it is in discussions about acquiring Engine UK from its owner US-based Lake Capital. Engine has been in the shop window for about ...

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M&C Sports & Entertainment snaps up Barclays

M&C Saatchi is nothing if not resilient: it may be under siege from deputy chairman Vin Murria and her tech investment vehicle, but it keeps picking up business. The agency’s M&C Sports & Entertainment has supplanted Iris on Barclays’ sports ...

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