Everybody looks forward to adam&eveDDB’s blockbuster Christmas ad for John Lewis and its mid-season effort usually causes a stir too – last year there was a “trans” row one recalls. This year’s comes out on Thursday. With a new line: ...
Read More »House 337 unveil’s new line-up for owner Next 15’s “collective” model
House 337 received a somewhat sceptical response when the Next 15-owned combo of Engine Creative and fashion agency ODD announced its new moniker. 337 is the number of people it employed at the outset and some thought it might not ...
Read More »AA reviews flagship account from adam&eveDDB
The UK’s AA (Automobile Association as was) is reviewing its account at adam&eveDDB after eight years. A&E is reportedly not repitching. The agency change hardly comes as a surprise as the AA’s most recent work has singularly lacked A&E’s usual ...
Read More »Harbour Collective signs CRM partner Flourish
12-strong brand communications collective Harbour has signed new member Flourish as its dedicated CRM agency. Flourish’s clients have included Samsung, Twitch, Coca-Cola and Nissan. Bristol-based Flourish was founded in 2004 and also has teams in London and Dubai. Harbour’s group ...
Read More »New Commercial Arts grows Sainsbury’s brief with Tu
UK supermarkets have a big fight on their hands as the cost of living peaks (we hope) with massive energy price rises coming through in October. Discounters Aldi and Lidl, who seemed to have been contained, will presumably make further ...
Read More »Dentsu International hands out £13.5m to leader – but is obvious candidate CEO Clark on her way?
Somebody was doing pretty well at Dentsu International – presumably CEO Wendy Clark although there are other candidates, Merkle execs on earn-outs for example – with a pay package of £13.5m. £7.1m in “remuneration”, £6.3m from “long-term incentive schemes” and ...
Read More »Why your donations are important to a free MAA
Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in ...
Read More »Digitas wins Crocs, JML goes to Wavemaker
Publicis’ Digitas has been appointed as footwear company Crocs’ global digital innovation agency. Digitas UK will lead the business in Europe with the UK and Germany the key markets. Crocs CMO Heidi Cooley says: “What stood out was Digitas’ ability ...
Read More »WPP adds to ecommerce repertoire with Newcraft
WPP is sticking to its ecommerce strategy, buying Netherland’s based 155-stromg ecommerce consultancy Newcraft, despite its share price (along with most of its peers) languishing, valuing the once £16bn marcoms business at just over £8bn. Some analysts give the company ...
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