Finance

Tech-based Sideshow buys digital conversion business Conversion.com

Tech-based ad groups are the flavour of the last couple of years and one under the radar is Sideshow. Sideshow has just added Conversion.com, an optimisation business, to its repertoire, taking annual turnover to £30m and headcount to 250. Sideshow ...

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Wunderman Thompson UK wins task to update Hastings Direct insurance

WPP’s Wunderman Thompson has won Hastings Direct, a biggish UK insurance company, following a competitive pitch. Hastings is on Britain’s south coast and named after the seaside town, famously near to the Battle of Hastings (William the Conqueror and all ...

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Accenture challenges Sorrell’s S4C and agency production houses with CreativeDrive acquisition

Accenture Interactive seems to be venturing onto MediaMonks territory with the acquisition of Creative Drive, described as a “global, tech-driven content production company that simplifies, automates and scales the creative asset production process.” Terms are undisclosed. Digital production company MediaMonks ...

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The key to generating a social media community of followers

Be selective with the social media platforms that suit your brand best When a business has an online community, it has a great chance of a prosperous future. With an engaged, loyal base of advocates and followers of your brand, ...

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What to do about embattled agency account managers?

Much debate (in some quarters anyway) about agency account managers – are they an endangered species in whatever adland is emerging from the crisis? Does anyone (apart from them of course) care? Suits, as they used to be known, have ...

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AKQA shows its creative class with ‘One Love’ for Oakley

Much speculation about the possible fate of AKQA, Ajaz Ahmed’s “ideas and innovation” company he founded 21 years ago. Sold to WPP long ago, he and it are still there. But it’s been linked to so far un-merged WPP agencies ...

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