Finance

Tito Ribeiro: seven key digital trends for 2021

This pings in from Brazil’s Tiago ‘Tito’ Ribeiro who seems to have worked at many big digital agencies and others in the online world, working on behalf of a number of big brands. Here are his seven digital trends for ...

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New AA/WARC forecast paints much brighter picture for UK adspend in 2021

The UK’s Advertising Association/WARC Expenditure Report paints a pretty optimistic picture for 2021, forecasting growth of 15.2% (0.8% up from its October musings), more than making up for a 7.9% decline in 2020. It expects UK adspend to be £23.17bn ...

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The Media and Marketing podcast: pitching on Zoom

In the latest Media and Marketing podcast John Reynolds discusses the upside and downside of pitching on Zoom – the reality for most in pandemic-ridden 2020 and into 2021 – with Angus Crowther from intermediary Alchemists and Total Media COO ...

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MullenLowe Profero wins Bahlsen web and social revamp

MullenLowe Profero has added Bahlsen biscuits’ website and global social agency business to the creative account already handled by MullenLowe. Profero won a pitch against Wunderman Thompson and Adoratorio. The agency is tasked with redesigning the brand’s first global website ...

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IPA Bellwether shows small rise in marketers’ optimism

The last quarter of 2020 was another disaster for marketers, agencies and media owners but they’re cautiously optimistic as they head into 2021, with a Brexit trade deal cobbled together and vaccines in the UK fuelling hopes that this current ...

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MAA blast from the past: Tesco’s ‘cheerful sole’

As agencies wait for the call to pitch for Asda, here’s a blast from the past from MullenLowe which they’ve kindly posted on YouTube. All the way from 1995 when MullenLowe was far from a gleam in Interpublic’s eye, this ...

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S4Capital boosts BMW armoury with Staud Studios

S4 Capital has moved to strengthen its automotive credentials in Germany – it’s been appointed to handle a big chunk of BMW in Europe via a new entity called “the Marcom ENGINE solution” – with the acquisition of Staud Studios, ...

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