Finance

Ellis leaves Wunderman Thompson, more top level departures are surely on the cards

Wunderman UK ECD Abi Ellis (left) has resigned from the agency after a disciplinary investigation. The investigation, first reported by Campaign in December, was triggered after a Wunderman employee made a complaint via WPP’s confidential Right to Speak helpline. As ...

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Ocean gears up for expansion with stock market quote

Ocean Outdoor, which operates a number of premium UK digital poster sites, is floating on the London Stock Exchange. Ocean manages and markets the iconic Piccadilly Lights (below) in the heart of London and the huge IMAX screen near London’s ...

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Embattled Apple takes the privacy fight to rivals at CES

Apple is facing its biggest crisis in years (maybe its only crisis) as sales of iPhones stutter and it can no longer justify its stellar market rating – although it still makes mind-boggling amounts of money. Apple doesn’t usually appear ...

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P&G’s Marc Pritchard: we’re in control of ads now

Procter & Gamble chief brand officer Marc Pritchard (below) is kicking off 2019 by laying the law down to agencies and others (again), telling The Drum: “Advertising is moving into influencer more and more than it ever has and it’s ...

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Sorrell’s new MightyHive takes a bite of Cheddar

Sir Martin Sorrell’s latest acquisition for S4 Capital programmatic media company MighyHive has won Cheddar in the US, described as a “post cable networks” company. Cheddar specialises in OTT (over the top) video and currently runs two live channels – ...

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Edward East: the trends driving influencer marketing in 2019

It’s estimated that influencer marketing, currently worth $2bn, will be worth $10bn by 2020. In between now and that time is the small matter of 2019 – that’s a big ask in one year. However, as the industry becomes more ...

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So what’s going to happen in 2019?

The trouble with such musings is that we’re all likely to forecast what we want to happen rather than what will happen. Here’s what we’d like to happen. 1/The Google/Facebook duopoly controlling digital advertising will be rent asunder, with other ...

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