Finance

Coronavirus creativity: WhatsApp from AlmapBBDO

So you can make proper ads in lockdown: WhatsApp has had a pretty good ‘World War C’ even though its owner Facebook has not. Here’s AlmapBBDO in Brazil showing us that you can conduct a lovely affair – all on ...

Read More »

WPP’s Read promises action in wake of George Floyd tragedy

WPP’s Mark Read has made arguably the strongest statement of intent among agency big bosses about George Floyd, promising, among other things, an “Inclusion Council” to help make the organisation more diverse. Read said, in a Linkedin post: “the global ...

Read More »

The&Partnership bangs the drum for American business

“The chief business of America is business” opined President Calvin Coolidge (not usually known for his eloquence) in the pre-Wall Street Crash 1920s. It is for the New York Stock Exchange anyway and (British) The&Partnership’s New York office sticks to ...

Read More »

Churchill helps kids chill out with mindfulness audiobooks

Brands seem to go in one of three directions in response to Covid-19. There’s the empty “We’re here for you” promise, there’s the offer of practical support (Pret a Manger), and there’s providing entertainment, which is what Churchill is doing ...

Read More »

Ad holding company bosses weigh in to George Floyd crisis

The bosses of three ad holding companies – John Wren at Omnicom, Interpublic’s Michael Roth and Publicis’ Arthur Sadoun have weighed in as America explodes following the murder of George Floyd. WPP’s Mark Read can be forgiven perhaps for being ...

Read More »