Finance

Facebook ad revenue hit hard even though virus numbers up

Facebook ad revenue is dropping more rapidly in the US than other Covid-19 hit markets according to new data from social media marketing company Socialbakers. Facebook is suffering an ad fall (as is Twitter) despite the rapidly growing use of ...

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Sorrell reckons virus will “accelerate digital transformation”

It’s an il wind, as they say… S4 Capital’s Sir Martin Sorrell has been opining on Sky News that the outbreak of what he somewhat contentiously called “the Chinese virus” in a City AM report (wouldn’t be SMS if he ...

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Coronavirus: is there a brighter side for brands?

By Archie Heaton Let’s get the obvious out of the way first – Coronavirus is bad. In fact, as someone whose brother has a supressed immune system and severe asthma, I’m all too aware of how bad. But, regardless of ...

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Bill Gates got there first with Covid-19

You can only take so much Covid-19, life has to go on somehow after all. But one thing it’s safe to say is that the world wasn’t prepared. We’ve noted that big businesses were not, happily spending nearly everything they ...

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HeyHuman’s Neil Davidson: how neuroscience can find new ways to tell ad stories

We’ve been telling stories since advertising’s embryonic flutters, baby steps and terrible teens – as such, some of the industry’s most memorable moments have been narrative-heavy. And traditional storytelling still demands attention. No matter what you think of them, those ...

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