Finance

Marimedia to buy AreaOne to create bigger social media data operation

As social media grows apace, with Facebook in particular attracting huge advertising dollars, more and more companies are setting up to try to guide advertisers through this maze. Two such, Marimedia, which says it “leverages big data to optimise mobile ...

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WPP’s Sorrell puts creativity in its place

Here’s another interminable video (salut George) featuring Sir Martin Sorrell (sans luminous green this time, see below). If you fast forward to just beyond halfway you’ll find him talking about ‘creativity,’ which he characterises as the world of Don Draper. ...

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WPP goes non-nude with new Thai acquisition

I see that WPP has agreed to buy interesting-sounding Thai agency nudeJEH. Nude will be rolled into Grey but, disappointingly, the merged agency will be called GREYnJ United. Hardly trips off the tongue does it (maybe it does in Thai) ...

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Departing ASOS CEO Nick Robertson is the ultimate media buyer made good

ASOS CEO and co-founder Nick Robertson is stepping down following a torrid time for the once high-flying affordable fashion website, hit by increasing competition online and a warehouse fire last year. These things happens in retail (on and off-line) these ...

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