Beer mega-merger is partly down to marketing failures

Here’s the FT’s view of the market shares of the big brewers, a matter of some interest as the world’s biggest – Anehuser-BuschInBev, itself the result of a mega-merger – seeks another with second place SABMiller. This would create a ...

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Publicis buys big South Africa agency Creative Counsel

Publicis Groupe seems to have secured a coup in Africa, snapping up The Creative Counsel Group (TCC) which claims to be the biggest network of agencies in South Africa, employing about 1500 people with a client list including Unilever, Clover, ...

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Big blow for Droga5 as it closes Sydney outpost

This isn’t just a case of being wise after the event but I’ve had a feeling that Droga5 wasn’t an entirely happy ship ever since the sale of a 49 per cent stake to William Morris Entertainment (WME) a couple ...

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