Finance

How sticking with CHI paid off for Travelodge

One of the supposed truths about advertising is that repitches – defending your agency’s account against the blandishments of rivals – aren’t worth it. If a client is looking around, for whatever reason, then your time’s up. Why waste time ...

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Gloo aims for £30m to make its marcoms mark

A common sign of a bubble in financial markets is the formation of companies that say to investors: give us your money, we can spend it better than you can. Some of them can but a lot of them just ...

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ITV surfs buoyant UK ad economy

There is still plenty of evidence that the UK adland boom is motoring on: figures from the Advertising Association and WARC show that adspend hit a record £4.7bn in the first quarter of 2015 – up 8.2 per cent on ...

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Sapient rides to the rescue of Publicis Groupe

Big deals can make or break even the biggest companies and Publicis Groupe boss Maurice Levy seems to have struck gold with his $3.7bn acquisition of Sapient earlier this year. While the French-owned marcoms giant has just posted disappointing organic ...

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Ciesco Group research reveals the new big buyers in the global marcoms world

By Afsor Miah Corporate finance advisory firm Ciesco Group’s Market Intelligence team has tracked 542 transactions globally in H1 of 2015, with target companies spanning 45 different countries and buyer companies coming from 35 countries. Figure 1. Deal volume 2012 ...

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Heinz picks BBH for Europe business after fraught pitch

Winning Heinz’s European business would usually be cause for breaking out the bunting. The fact that the account has gone to BBH, ahead of M&C Saatchi and CHI, will raise more eyebrows in London’s adland than cheers. The reason being ...

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Founder and CEO Miles Nadal out at MDC

MDC Partners’ controversial founder and CEO Miles Nadal is leaving the company as he battles an SEC investigation into his expenses. He will be replaced by long-serving director Scott Kauffman. MDC, which owns Anomaly, Crispin Porter, 72andSunny and Albion among ...

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