Finance

Coke tries to sweeten the pill, BT takes on Sky, Decisive roughs it for Desperados and Billington Cartmell gets mouthy for Wrigley

***There’s been much ado this week about the announcement by Coca-Cola boss Muhtar Kent (left) that it’s going to put calorie counts on its fizzy drinks and stop advertising to children under 12 (a virtual impossibility in the online age ...

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Can new manager David Moyes nurture the £3bn Manchester United ‘brand’

We put brand in inverted commas because brands and their valuation in football are even more difficult to compute than in other areas of business – and, indeed, sport. Manchester United turns over about £350m and makes an operating profit ...

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Why Aberdeen Asset Management is the Intel of global financial services

What’s the biggest, most successful, company you’ve never heard of? Impossible to say, of course. But a good candidate would be Aberdeen Asset Management. It’s in the FTSE100; it’s genuinely global. And it’s very profitable indeed, judging from its latest ...

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George Parker: you have to make the bastards pay!

There’s always been a perception in the business world that advertising agencies have an unlimited license to print money. Back in the glory days of the sixties and seventies, this was accepted, because most agencies, in collusion with the avaricious ...

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WPP’s Sorrell places his bets on new media – and it’s Google’s YouTube not Facebook or Twitter

The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter dicta. The numbers themselves were a curate’s egg. They beat the revenue forecast, bizarrely enough they delighted in Britain, but ...

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