Finance

Ciesco: 248 marcoms deals worth $17.5bn in Q3 2015

Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in cross border deals, accounting for 37 per cent WPP the most active buyer with 12 acquisitions Consultancies continue buying spree ...

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George Parker: Madison Avenue Manslaughter

Required reading for Big Dumb Agencies and Big Dumb Holding Companies – Madison Avenue Manslaughter. There is no question that the advertising agency business I used to know, love, and profit from, is in a radical state of change, not ...

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Mike Peralta of AudienceScience: what role should agencies play in programmatic?

One of the biggest topics in digital advertising seems to be the increase in advertisers taking their programmatic trading out of agencies and bringing it in-house. Netflix and Kellogg’s have been amongst the most high profile proponents of this move, ...

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Adscam reveals the ‘secrets’ of WPP earn-outs

My friend George Parker has been musing about Sir Martin Sorrell’s many deals at WPP, prompting this response on WPP earn-outs from correspondent Jane Don’t (below pic). Jane Don’t said… It’s quite a simple 10-step programme George: 1. “Buy” a ...

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Does Oliver’s deal for Dare herald a new agency model?

EDC UK has sold Dare to Oliver which operates through in-house agencies at major clients including BMW, Starbucks and PepsiCo. Dare was owned by Vision 7 and, before that, Cossette during which time it was merged, disastrously, with MCBD. Design ...

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