TAG arms up with new boss and print management division – but it may have come too late for Tesco

Creative services outfit TAG, owned by business outsourcing giant Williams Lea, is getting bigger with the absorption of Williams Lea’s print management operation. TAG has also promoted Americas boss John Paulson to be global CEO. Paulson (left) says: “Bringing Williams ...

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Ad-server Mocean claims creation of world’s biggest mobile ads marketplace

Mocean Mobile, the US-based mobile technology ad-serving platform, is launching the Mocean Mobile Exchange which it claims is the world’s largest mobile ad marketplace. It says MME will connect all Mocean Mobile customers through a streamlined marketplace for both the ...

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Mother shows off its full range of skills in One Room Paradise for IKEA

Will agencies ever develop online content for brands as a revenue stream to rival ads? We’ve been hearing about it for years but it hasn’t really happened. Although it’s reportedly the reason Hollywood talent agency William Morris Endeavor chose to ...

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