On this week’s #MediaSnack Tom and David consider the announcement by P&G to launch a media agency pitch in some key European markets including U.K., Germany, Austria, Switzerland, Nordics and Ireland with media budgets across the region estimated at around ...
Read More »Is it time Publicis Groupe stopped buying digital?
Publicis Groupe has been trying to explain the whopping €1.4bn impairment charge it’s taken against its digital agencies now grouped in Publicis.Sapient. This forced the company into a 2016 loss of €527m. Vice-president Jean-Michel Bonamy (left) said: “The thing is, ...
Read More »Now it’s 101’s turn to take a hit as Costa changes tacks and hunts international agency
The last two weeks have been an unfolding nightmare for London’s independent creative agencies and it goes on: now Whitbread-owned Costa has dumped recently-appointed indie agency 101 because it wants to run an international campaign and 101 doesn’t have a ...
Read More »Boots hurries into Ogilvy as WPP deal bites
Well that didn’t take very long did it? A week after news broke that WPP boss Sir Martin Sorrell had stitched up a deal with Walgreens Boots – to save them $100m in marketing costs it seems – the UK ...
Read More »Digital woes at Razorfish force Publicis Groupe into loss
Oh dear, just when you thought Publicis Groupe was turning the corner – some big recent media wins and the annointment of Arthur Sadoun as Maurice Levy’s successor – the car goes skidding off the road. The French-owned marcoms giant ...
Read More »Nick Baughan of Maxus: is the professional “fear of missing out” holding back the marketing industry?
P&G chief brand officer Marc Pritchard’s recent speech to the IAB (below) was a bold and significant moment for our industry on a range of issues from the media supply chain through to measurability and marketing effectiveness. One particular focus ...
Read More »Anna Foster of TMW: why brands opposing Trump need to put principles before profit
US brands including Levi’s, Google, Apple and Facebook have found themselves in the highly unusual position of defending the constitution against the policies of their country’s president. Around a hundred companies have opposed Trump’s travel ban which they argue not ...
Read More »Hornby’s m/SIX wins Sainsbury’s £60m media from PHD
And what, you may ask, is m/SIX? M/SIX is Johnny Hornby’s media agency that sits in The&Partnership, the rapidly-growing international network of companies based on Hornby’s London agency CHI. CHI/T&P are 49 per cent owned by WPP so m/SIX enjoys ...
Read More »Publicis Media scoops $1bn MillerCoors
Saw Publicis Media boss Steve King performing at a conference last summer, with admirable sang froid given that Publicis’ media agencies were losing massive bits of business left, right and centre. The tide seems to have turned though and now ...
Read More »