Finance

As the investor, Nelson Peltz (pictured) of Trian Partners, holds billion dollar stakes in both PepsiCo and Mondelez, his scheme will cause consternation in both boardrooms. Peltz wants PepsiCo to buy Mondelez International, which has only just been spun off ...

Creative services outfit TAG, owned by business outsourcing giant Williams Lea, is getting bigger with the absorption of Williams Lea’s print management operation. TAG has also promoted Americas boss John Paulson to be global CEO. Paulson (left) says: “Bringing Williams ...

A new-found friend from Germany sends me a print ad and a link to the the Giorgio Armani website which offers Gio’s diapers to rich Russians who, clearly, can’t thing of other ways of spending their money. Is this daft ...

Mocean Mobile, the US-based mobile technology ad-serving platform, is launching the Mocean Mobile Exchange which it claims is the world’s largest mobile ad marketplace. It says MME will connect all Mocean Mobile customers through a streamlined marketplace for both the ...

What a joy, Beckhams all over the place. Actually this ad may be called ‘Meet the Beckhams’ but it’s only David – Victoria is doubtless far too posh for Sky Sports. But it’s a neat way of showing that, with ...

WPP is famous for creating bespoke agencies for its clients (the latest is Plus for Chanel) but the daddy of them all is Team Detroit for Ford, a Dearborn-based operation that comprises people from six WPP agencies and handles all ...

Will agencies ever develop online content for brands as a revenue stream to rival ads? We’ve been hearing about it for years but it hasn’t really happened. Although it’s reportedly the reason Hollywood talent agency William Morris Endeavor chose to ...

Hotshot New York and Sydney agency Droga5 (and, recently, London) announced a few weeks ago that it was going to set up an international network. Which is all fine and good: but where’s the money coming from? In an ad ...

Everywhere you turn these days there’s Sir Martin Sorrell’s WPP (obviously, it’s just bought a social marketing research company in Bangladesh of all places) and, increasingly, there’s Hogarth. And what, you may ask, is Hogarth? Well here’s what WPP says ...