Finance

Here’s what Kraft’s new Mondelez looks like

Kraft shareholders have agreed to buy the name Mondelez for the about-to-be spun off snacks business, incorporating the likes of Cadbury and Oreos among other brands. Here’s the logo (home-produced like the name?), complete with fiddly bits around the edges, ...

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If you look really hard at the numbers Facebook is worth ‘just’ $21bn (not $104bn)

According to the business press, Wall Street is full of recriminations over the Facebook IPO. Morgan Stanley, the lead underwriter, allegedly ignored downward revisions of forecasts from its own analysts during the roadshow pre-IPO. The top securities regulator in Massachusetts ...

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CFOs and account supremos (male versions only) trouser the riches of adland

We’ve wondered before here whether adland is a white boy’s club and it certainly seems to be in its upper echelons according to Business Insider’s list of the best-paid 33. But, rather surprisingly, it’s the bean counters who are high ...

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Loss-making Yell becomes hibu in Landor makeover

Yellow Pages owner Yell has just changed its name to hibu, to the corporate fanfare of a £1.4bn annual loss. If you want to draw attention to the fact that you are a loser, this is the way to do ...

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What BrandZ tells us about Facebook’s flagging IPO

I hate to offer a view that is counter to what many people clearly believe but I have been trying (and failing) to understand the metrics behind the Facebook IPO. So I’ll lead with my chin. The IPO offer price ...

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