Finance

Reed Smith’s Nick Swimer: why media buying needs to move beyond standardisation

The recent publication of the Incorporated Society of British Advertisers (ISBA) media planning and buying template was met with wide interest and debate from the ad industry. It sought to address some thorny issues that previous versions had danced around; ...

Read More »

MSQ progress “more than a Covid bounce” says CEO Reid

London-based international marketing group MSQ has reported 35% year on year growth for the half year ended August (30% like for like) with EBITDA profits (the preferred measure for acquisitive companies) of £5.8m. Revenue was £42.6m. MSQ had a busy ...

Read More »

Wunderman Thompson adds to diversity line-up with Sufia Parkar from McCann

WPP’s Wunderman Thompson, which found itself in the news over the sex discrimination case brought by five male former staff members, as added to its diversity and inclusion armoury with the appointment of Sufia Parkar (below) from McCann as EMEA ...

Read More »

Sven Huberts of Isobar: welcome to a multi-sensory marketing world

Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably wise, that has never stopped marketers from attempting to gaze into tomorrow, take a dip into the unknown and go ...

Read More »

BA media takes off from WPP to Omnicom

Omnicom Media Group has won British Airways media from WPP in a last round pitch against Havas. WPP, which yesterday won most of Coca-cola’s massive creative and media review, also lost BA creative and customer experience (CX) to Uncommon Creative ...

Read More »

WPP lands massive Coca-Cola global marketing task

Take that Publicis: WPP has ended Publicis Groupe’s run of big account wins with the biggest of the lot, Coca-Cola’s global network business encompassing creative, media and much else. Coke’s global adspend is currently about £3bn although, presumably, that’s set ...

Read More »

Christmas ads: Asda on ice, a good cause from Vodafone

Will there be any Christmas ads still around at Christmas? Joining this week’s early November rush we have Asda and Vodafone. Asda is going the time-honoured Magic and Sparkle route with ‘Asda on Ice’ from Havas, referencing dear old Torvill ...

Read More »

Publicis adds to media hot streak as Zenith wins Lloyds from WPP’s MediaCom

Publicis Media is filling its Christmas stocking early this year, Zenith in the UK winning Lloyds Banking Group from WPP’s MediaCom in a statutory review, ending a 12-year relationship with WPP. Earlier in the week Zenith won ZPG websites Confused.com, ...

Read More »