Finance

Apple and TBWA produce another campaign searching for an idea

We don’t really know who’s in charge of marketing at Apple these days; ultimately it used to be Steve Jobs and TBWA Media Arts Lab head Lee Clow. Is current CEO Tim Cook (left) as ‘hands’ on as Jobs? Cook ...

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Keith Hunt: PubliCom merger is really about the media technology arms race

Keith Hunt (left) is managing partner of Results International. He argues that the main reason for the $35bn PubliCom merger is to create the technology firepower to fend off Google and Facebook. On Sunday 28th July the structure of the ...

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