Finance

JWT and owner WPP seem to be getting themselves into a right old tangle in l’affaire Martinez, now arguing via their lawyers that the video which allegedly includes footage of former CEO Gustavo Martinez making offensive remarks should not be ...

Carat has produced its first forecast for worldwide advertising expenditure in 2017, combined with its latest forecasts for 2016 and actual figures for 2015. These show a positive global outlook led by digital. Based on data received from 59 markets ...

Whatever would we do without Sir Martin Sorrell and Maurice Levy? The two septuagenarians just love a playground punch-up or three and they’re still at it following the recent 4A’s conference at which Levy said l’affaire Martinez was an isolated ...

When the subject of healthcare agencies comes up it’s usually time to hit the pillow rather than the keyboard but WPP appears to have landed a big one with Communications Media Inc. in the US. CMI is based in the ...

The furore about sexism in the ad industry held centre stage at last week’s 4A’s conference in the US (probably to the relief of media agency agency execs who feared it would be all about rebates) and first intop the ...

If I had a dollar for every time I have heard someone exclaim that they have just created the “Agency of the Future” I would be a very rich man. Unfortunately, many of these promised wonders have ended up being ...

Exterion Media, formerly CBS Outdoor, has retained the London Underground, Crossrail, DLR and London Overground outdoor advertising contract, said to be the largest such contract in the world with a value of £150m annually. Exterion beat off strong competition from ...

BBH is launching in Sweden, bringing the Publicis Groupe-owned agency its seventh network office. It now employs 1000 people in London, Singapore, New York, Shanghai, Mumbai, Los Angeles and Stockholm. The new agency follows the acquisition of Swedish mobile agency ...

Corporate finance advisory firm Ciesco has produced its review of the full year results from the big four marcoms companies – WPP, Omnicom, Publicis Groupe and Interpublic (IPG). IPG seems to be the narrow winner in a year of mixed ...