Finance

Carat paints a rosy picture for global adspend

Carat has produced its first forecast for worldwide advertising expenditure in 2017, combined with its latest forecasts for 2016 and actual figures for 2015. These show a positive global outlook led by digital. Based on data received from 59 markets ...

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Levy or Sorrell: who’s right about sexism in adland?

The furore about sexism in the ad industry held centre stage at last week’s 4A’s conference in the US (probably to the relief of media agency agency execs who feared it would be all about rebates) and first intop the ...

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Exterion sees off Decaux to retain Tube poster contract

Exterion Media, formerly CBS Outdoor, has retained the London Underground, Crossrail, DLR and London Overground outdoor advertising contract, said to be the largest such contract in the world with a value of £150m annually. Exterion beat off strong competition from ...

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BBH buys Monterosa to open new agency in Stockholm

BBH is launching in Sweden, bringing the Publicis Groupe-owned agency its seventh network office. It now employs 1000 people in London, Singapore, New York, Shanghai, Mumbai, Los Angeles and Stockholm. The new agency follows the acquisition of Swedish mobile agency ...

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