What’s next for Publicis as it seals Sapient deal?

Publicis Groupe has finally sealed its $3.7bn takeover of technology company Sapient (which also includes the Sapient Nitro agency) after finally persuading the US authorities that French ownership of the company – which works on US defence business – poses ...

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Havas merges EHS and Discovery into new international data operation Helia

Havas Creative Group (which is a new one on me) is relaunching two of its agencies Havas EHS and Havas Discovery, as Helia. This is essentially a refresh of the French-owned company’s one-time direct marketing business. Helia now boasts ‘data-related’ ...

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Mark Read steps down from WPP board to become new CEO of Wunderman

WPP’s digital supremo Mark Read is stepping down from the main board to become CEO of Wunderman, once a direct marketing agency, now more of a digital supermarket. He succeeds Danel Morel who is becoming non-executive chairman. This will be ...

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