Finance

BBH enters the gaming universe with stake in European Gaming League

BBH is going into the gaming business it seems, taking a share in European Gaming League (which describes itself as the home of European ‘eSports’) as well as doing its marketing and advertising. EGL was established in 2010 by a ...

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What’s next for Publicis as it seals Sapient deal?

Publicis Groupe has finally sealed its $3.7bn takeover of technology company Sapient (which also includes the Sapient Nitro agency) after finally persuading the US authorities that French ownership of the company – which works on US defence business – poses ...

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Havas merges EHS and Discovery into new international data operation Helia

Havas Creative Group (which is a new one on me) is relaunching two of its agencies Havas EHS and Havas Discovery, as Helia. This is essentially a refresh of the French-owned company’s one-time direct marketing business. Helia now boasts ‘data-related’ ...

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